Could Terpenes Be The Next Big Thing in Supplements?

Not so long ago, few people other than botanists or chemists were familiar with the word “terpene,” much less possess the knowledge to name one or two of them. But with the growing popularity of CBD and legal cannabis products across the U.S., more consumers are becoming aware of terpenes and the fragrant and often healing properties they can provide.

As the trend toward natural, organic wellness products expands, more mainstream customers are investigating hemp and cannabis-based products that contain terpenes. For mainstream manufacturers, this presents an opportunity to enhance products with unique attributes that are capturing the imagination of consumers everywhere. So just what is it about terpenes that can be so attractive as a product ingredient? And what are the pros and cons of incorporating them into products?

While it is true that CBD and other cannabinoid ingredients—with their inherent regulatory complications—remain largely out of the question for mainstream supplement manufacturers, terpenes come with no such legal baggage. In fact, they provide significant benefits that can credibly enhance existing products while a