By Sean Moloughney, Editor03.03.21
While consumers may have an elementary understanding of antioxidants, and the selling opportunities based on this term alone may be limited, dietary ingredients with demonstrated antioxidant potential still resonate on a range of fronts, especially in the context of immune function, vision health, beauty and beyond.
In general, as many people prioritize their health, placing more attention on prevention during the COVID-19 pandemic, sales of functional nutrition ingredients have grown considerably over the past year.
According to SPINS data, for the 52-week period ending Jan. 24, 2021, U.S. sales in the Natural, Enhanced and Conventional Multi Outlet channels for dietary supplements marketed for immune health jumped 31.1% to about $199.1 million, excluding Whole Foods. Notable functional ingredient sales for the same period included: vitamin C (not Ester-C): +69.9% to $656.2 million; vitamin D: +49.5% to $649.9 million; melatonin: +45.3% to $629.9 million; elderberry: +113.2% to $331.5 million; vitamin C (Ester-C): +46% to $233.3 million; zinc: +143.1% to $83.6 million; vitamin E (not Ester-E): + 9.6% to about $74 million; vitamin A: +41% to $13.2 million;
In general, as many people prioritize their health, placing more attention on prevention during the COVID-19 pandemic, sales of functional nutrition ingredients have grown considerably over the past year.
According to SPINS data, for the 52-week period ending Jan. 24, 2021, U.S. sales in the Natural, Enhanced and Conventional Multi Outlet channels for dietary supplements marketed for immune health jumped 31.1% to about $199.1 million, excluding Whole Foods. Notable functional ingredient sales for the same period included: vitamin C (not Ester-C): +69.9% to $656.2 million; vitamin D: +49.5% to $649.9 million; melatonin: +45.3% to $629.9 million; elderberry: +113.2% to $331.5 million; vitamin C (Ester-C): +46% to $233.3 million; zinc: +143.1% to $83.6 million; vitamin E (not Ester-E): + 9.6% to about $74 million; vitamin A: +41% to $13.2 million;
Continue reading this story and get 24/7 access to Nutraceuticals World for FREE
FREE SUBSCRIPTION
