By Kevin Owen, PhD, Global Business Development, Companion Animals Lonza Consumer Health & Nutrition09.09.19
Modern pet parents are putting greater emphasis on the health and well-being of their beloved animals to achieve a healthier and longer life for them. From the products they purchase to the ingredients their pets consume, more and more pet owners have become increasingly aware of the potential health benefits that pet nutrition can provide to their furry friends.
This has led to an increase of the market segment; the U.S. pet food category, for example, has grown at a steady, consistent rate, rising by approximately 10% between 2013 and 2018 to $25.2 billion, according to Mintel estimates. One of the main drivers in this segment is humanization, which remains a key trend in the industry, particularly as pet ownership in the U.S. also continues to rise.
The premiumization of pet food has also played a significant role in market growth in recent years, thus creating further opportunities for pet food, treat, and supplement manufacturers to develop super-premium products that meet consumer demand. However, this has also generated further challenges, including overcoming complex manufacturing processes and stringent regulat
This has led to an increase of the market segment; the U.S. pet food category, for example, has grown at a steady, consistent rate, rising by approximately 10% between 2013 and 2018 to $25.2 billion, according to Mintel estimates. One of the main drivers in this segment is humanization, which remains a key trend in the industry, particularly as pet ownership in the U.S. also continues to rise.
The premiumization of pet food has also played a significant role in market growth in recent years, thus creating further opportunities for pet food, treat, and supplement manufacturers to develop super-premium products that meet consumer demand. However, this has also generated further challenges, including overcoming complex manufacturing processes and stringent regulat
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