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    Features

    Targeted Health Solutions for Every Life-Stage

    Dedication to optimizing health among consumers of all ages has opened limitless opportunities for wellness brands.

    Targeted Health Solutions for Every Life-Stage
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    By Sean Moloughney, Editor05.02.19
    The pursuit of health and wellness is a lifelong marathon. At each step, or life stage, new challenges arise that require unique, personal solutions. Today, innovative product development, enhanced by deeper understanding of the inherent aging process, has equipped consumers with tools to make the journey easier and more fulfilling.

    Increasingly, consumers are taking charge of their own health to meet these needs. And across the board, people are incorporating a wide variety of natural and nutritional products into their daily lives.

    Modern Aging
    According to the World Health Organization, healthy aging is the process of developing and maintaining the functional ability that enables well-being in older age. It’s essential to overall wellness that people maintain healthy habits throughout various life stages, noted Shaheen Majeed, president worldwide, Sabinsa. However, the stresses of modern lifestyles can often lead to premature aging of both body and mind.

    “Actions taken by younger consumers can have a significant impact on many conditions,” wh

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