03.11.19
A quarter of 18-29 year olds shop for foods and beverages online once a week or more—and 24% of these shoppers say their online grocery shopping has increased over the last year, according to information from the HealthFocus International 2019 USA Trend Study on Shoppers’ Journey Towards Living & Eating Healthier.
However, even with all the options online, there is still a deficit between what these shoppers want in terms of health and what is currently available; 40% of these 18-29 year old shoppers say they want more healthy food choices available online.
“The 2017 Amazon purchase of Whole Foods represents a watershed moment in the disruption to how consumers are and will manage their health and well-being through nutrition,” said According to Steven Walton, president, HealthFocus International. “For many years we have tracked this shift from a producer dictated market (information, product offerings, availability) to one where the consumer has greater control.”
This game changing force in how consumers access information and products related to living healthier operates in all corners of the world today and represents one of what HealthFocus International has identified as the core disruptors impacting consumers’ quest for healthy eating. The impact of this disruption to the existing supply chain will cause major changes in the coming years, according to the company.
However, even with all the options online, there is still a deficit between what these shoppers want in terms of health and what is currently available; 40% of these 18-29 year old shoppers say they want more healthy food choices available online.
“The 2017 Amazon purchase of Whole Foods represents a watershed moment in the disruption to how consumers are and will manage their health and well-being through nutrition,” said According to Steven Walton, president, HealthFocus International. “For many years we have tracked this shift from a producer dictated market (information, product offerings, availability) to one where the consumer has greater control.”
This game changing force in how consumers access information and products related to living healthier operates in all corners of the world today and represents one of what HealthFocus International has identified as the core disruptors impacting consumers’ quest for healthy eating. The impact of this disruption to the existing supply chain will cause major changes in the coming years, according to the company.
