According to a recent survey commissioned by Kellogg and conducted online by The Harris Poll among over 2,000 U.S. adults, while 29% of Americans say they know about probiotics, prebiotics are a mystery for the average American. Only 15% of respondents shared that they know about prebiotics. When prebiotics are paired with probiotics and fiber, a real food like HI! Happy Inside provides ingredients to support digestive wellness.
"HI! Happy Inside is a delicious cereal with three powerful ingredients to support digestive wellness," said Aleta Chase, marketing director for HI! Happy Inside. "This new cereal provides a proactive real food solution to people who want to incorporate more prebiotics and probiotics into their diet."
The 3-in-1 combination of prebiotics, probiotics and fiber supports digestive wellness in the following ways:
- Probiotics are complimentary, live bacteria. HI! Happy Inside delivers 1 billion CFU live probiotics from active strains.
- Prebiotics help feed probiotics which are "good bacteria" for the gut. Specifically, prebiotics are soluble, fermented fiber. HI! Happy Inside has 2.5 grams of prebiotics.
"Maintaining a healthy digestive system is essential to overall wellbeing and everyday life," said Regan Jones, RD. "Many registered dietitians know that probiotics alone aren't enough and the 3-in-1 combination of prebiotic, probiotics and fiber through real foods such as HI! Happy Inside is one thing you can do daily to help support your overall health."
The cereal features a blend of fruit, yogurty pieces, and is made with 100% whole grains that stay crunchy in milk. It is available in three flavors, including Simply Strawberry, Bold Blueberry, and Coconut Crunch.