By Shelley King, MSc, MBA, CEO, Natural Products Canada12.06.18
The Canadian natural health market has seen some significant moves in recent years. With the legalization of cannabis, globally-recognized regulations and a flurry of multinational investments, things appear to be shifting into high gear.
Canadians buy roughly $1.2 billion of vitamins and supplements each year. For a country of around 37 million, that’s a per capita spend of around $32, which is less than half of what Americans spend. So where’s the opportunity in natural health products (NHPs)?
To start, there’s the quality and quantity of companies developed in Canada. The country’s stellar research institutions and strong support network for entrepreneurs are leading to some highly innovative and technology-driven businesses.
Mazza Innovation, for example, has an advanced botanical water extraction technology that eliminates the need for solvents, meeting the demand for “clean label” dietary supplements. After attracting a strong global custome
FREE SUBSCRIPTION
Continue reading this story and get 24/7 access to Nutraceuticals World for FREE
FREE SUBSCRIPTION
