By Lisa Olivo, Associate Editor09.07.17
Nearly five decades ago, a father of two sets of twins embarked on a modest business venture from his garage. In 1968 David Blechman, a pharmaceutical salesman, observed people were not consuming an adequate amount of protein for optimal health, so he developed a supplemental liquid protein by the name of Liquid P, which he sold to specialty health food stores. As interest in the product piqued, he expanded his line to include an array of vitamins, minerals, herbs, and teas.
Fast forward to 2017, Mr. Blechman’s plan spawned a leading brand within the dietary supplement industry. Now approaching its 50th anniversary, Twinlab is a known and noteworthy brand within the category, bringing many “firsts” to the market: from liquid protein, to CoQ10, to single-dose single-ingredient vitamins, minerals, and amino acids.
Today Twinlab is part of a dynamic family of brands under the Twinlab Consolidation Corporation (TCC) umbrella, including sister brands such as antioxidant and beauty supplement category leader Reserveage Nutrition; Alvita
Fast forward to 2017, Mr. Blechman’s plan spawned a leading brand within the dietary supplement industry. Now approaching its 50th anniversary, Twinlab is a known and noteworthy brand within the category, bringing many “firsts” to the market: from liquid protein, to CoQ10, to single-dose single-ingredient vitamins, minerals, and amino acids.
Today Twinlab is part of a dynamic family of brands under the Twinlab Consolidation Corporation (TCC) umbrella, including sister brands such as antioxidant and beauty supplement category leader Reserveage Nutrition; Alvita
Continue reading this story and get 24/7 access to Nutraceuticals World for FREE
FREE SUBSCRIPTION
