NattoPharma (Oslo, Norway and Metuchen, NJ) has invited supplement industry veteran Jeff Lind to serve as the company’s vice president of sales, Americas.
 
Working in some of the most respected companies in the natural products industry for more than 20 years in various leadership roles, Mr. Lind comes to NattoPharma from Natreon, Inc., where he served as the vice president of sales and marketing. Prior to Natreon, he led Frutarom US, Inc.’s North American Health Business Unit, and served as the chief executive officer with Sabinsa Corporation. With each company, Mr. Lind has grown sales exponentially through his deep understanding of each company’s ingredients and strategic marketing initiatives, while establishing operational foundations that the companies still stand upon today.
 
“Jeff is a proven sales leader who is greatly respected within our industry. Not only is his technical understanding of ingredients unsurpassed, but he brings a fresh take on the global market that will create new opportunities for NattoPharma,” said Dan Rosenbaum, NattoPharma CEO. “With both current and new customers, Jeff is well-positioned to communicate the compelling science behind our MenaQ7, the importance of partnering with the highest quality MK-7 provider, and the tremendous commercial opportunity that MenaQ7 represents to our customers.”
 
Mr. Rosenbaum added, “It is no coincidence that our clinically validated and patented MenaQ7 appears in hundreds of products across the globe, yet we see extraordinary growth ahead as the awareness of MenaQ7’s proven health benefits continues to increase, and that is one area where we see Jeff playing an integral role.”