By Scott Steinford, Trust Transparency Consulting07.05.17
Trust effects every relationship we have and influences even slight encounters. The importance of trust is rarely argued, but unfortunately, trust is not routinely a conscious, top-of-mind part of the decision-making process. Trust is an interactive exercise and involves two parties (i.e., producer/consumer) who each demonstrate degrees of risk and responsibility. However, trust is only as valuable as it is visible, which is why we need to achieve trust transparency in our organizations and consumer relations.
Trust transparency in the dietary supplement industry is paramount because of the nature of both action and expectation. Organizations in the dietary supplement industry are not selling widgets that people externally utilize and discard. Supplements are products that people ingest with the expectation of an improved quality of life. The risk/responsibility ratio is incredibly high to both the manufacturer and the consumer. As a result, more attention to the issues driving trust is imperative.
Consumers want to trust supplement manufacturers or providers to relate with their needs, wants, concerns, fears, etc. They want to know how these concerns
Trust transparency in the dietary supplement industry is paramount because of the nature of both action and expectation. Organizations in the dietary supplement industry are not selling widgets that people externally utilize and discard. Supplements are products that people ingest with the expectation of an improved quality of life. The risk/responsibility ratio is incredibly high to both the manufacturer and the consumer. As a result, more attention to the issues driving trust is imperative.
Consumers want to trust supplement manufacturers or providers to relate with their needs, wants, concerns, fears, etc. They want to know how these concerns
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