Tom Branna, Editorial Director03.01.17
To that seemingly endless list of coffee variants, you know, espresso, cappuccino, flat white and café au lait, add golden latte. Consumers everywhere are slurping down this turmeric-laden concoction in ever-increasing numbers. In fact, “golden milk,” as it’s sometimes known, was one of Google’s top-searched terms in 2016. What’s driving all the interest in all things turmeric? A growing understanding about the benefits of this gold-colored spice and its curcumin derivative.
One nutraceutical industry supplier has played a key role in its popularity. “We were the first to bring curcumin to the nutritional market,” asserted Dr. Muhammed Majeed, founder & chairman, Sabinsa and its sister company, Sami Labs Ltd. “We’ve conducted a lot of research on this material and it has applications in a wide variety of ailments. It is amazing!”
So amazing, in fact, that Dr. Majeed created a $100 million company on turmeric, as well as other Ayurveyda-based, natural materials. The ingredient and its derivatives represent 40%
One nutraceutical industry supplier has played a key role in its popularity. “We were the first to bring curcumin to the nutritional market,” asserted Dr. Muhammed Majeed, founder & chairman, Sabinsa and its sister company, Sami Labs Ltd. “We’ve conducted a lot of research on this material and it has applications in a wide variety of ailments. It is amazing!”
So amazing, in fact, that Dr. Majeed created a $100 million company on turmeric, as well as other Ayurveyda-based, natural materials. The ingredient and its derivatives represent 40%
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