"Sports have evolved. Athletes have evolved. And now, after a long slumber, PowerBar has evolved," said Doug Cornille, PowerBar vice president of marketing. "For a long time, our products did not meet what athletes wanted. We're changing that, and are improving all of our products to meet consumer demands for the right macronutrients, lower sugar, whole food ingredients, easy-to-understand labels, and superior taste. As you'll soon hear, 'Welcome to the new us.'"
The brand’s new products are designed to meet the energy needs of all athletes with improved ingredients, flavors and textures, according to the company.
PowerBar Protein Shakes are made with 30 grams of protein, 2 grams of sugar and 160 calories. PowerBar Shakes— available in Chocolate and Vanilla flavors—help rebuild muscle, replace a meal or can be used as a healthy snack on the go.
Reduced Sugar PowerBar ProteinPlus 20g bars feature quality protein, 3 grams of sugar and 200 calories. These bars can be used after a workout or as a satisfying snack throughout the day.
PowerBar Simple Fruit Energy Food includes real fruit and the MAXENERGY blend for fast energy to muscles while exercising. MAXENERGY is a 2:1 glucose to fructose blend found to deliver 20-50% more energy to muscles than glucose alone and improve endurance performance by 8%. These gel purees are gluten free, 100 calories, and available in Apple Mixed Berry, Apple Pear Raspberry, and Apple Orange Lemon flavors.