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    Features

    Breaking Into the Bone & Joint Health Markets

    A catalogue of quality, research-backed ingredients can appeal to the health goals of various consumer demographics.

    Breaking Into the Bone & Joint Health Markets
    There’s still room for the bone and joint health markets to grow.
    Danielle Rose, Contributing Writer03.01.16
    The evolving bone and joint health market speaks to a growing arsenal of nutrients and dietary supplements, delivery formats and market segments. This article analyzes science supporting both established and emerging nutrients and supplements, while providing market insight and opportunities for future developments in the industry.

    One of the largest demographics in the bone and joint market is the aging population. In the U.S., low bone mass is a threat for more than 40 million people. Due to estrogen loss and lack of exercise, the American Academy of Orthopedic Surgeons said post-menopausal women are the demographic most prone to osteoporosis.

    Michelle Hsu, marketing manager for AIDP, City of Industry, CA, said that’s approximately 25% of postmenopausal Caucasian women in the U.S. According to the National Osteoporosis Foundation, 15% of all women will break a bone in their lifetime.

    However, women aren’t the only ones who need bone and joint support. “Osteoarthritis (OA) is by far the most prevalent joint issue facing tho

    Continue reading this story and get 24/7 access to Nutraceuticals World for FREE


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