“What makes this fish oil unique is the combination of very high concentration and superior absorption,” said Tone Larsen, Nordic Naturals product development manager. Nordic Naturals said it delivers all its products in the 90+% triglyceride form—the form in which omega-3s occur naturally in fish and which research confirms is better absorbed and utilized by the body.
Ms. Larsen noted, “Obtaining EPA and DHA in higher concentrations in this highly bioavailable form will allow individuals and health care professionals to reduce deficiencies more quickly. It also gives us the ability to tailor products to meet personalized nutritional needs.” For instance, she said, the company developed a small, easy-to-take soft gel that’s convenient, but also high in EPA and DHA. “We’re also able to offer higher concentration omega-3s for extra support—but in fewer soft gels,” she added.
Friend of the Sea certified, the new oil is featured in four new products. Ultimate Omega 2X provides 2000 mg EPA+DHA per serving for increased benefits in fewer soft gels. Omega ONE is a small, once-daily soft gel, ideal for those who are new to omega-3s. Postnatal Omega-3 is a EPA+DHA blend with vitamin D3 for new moms. Lastly, the company is launching Ultimate Omega Mini, now with 75% more omega-3s.