11.03.14
At least 98% of consumers have now heard of omega-3 oils and an increasing number are more likely to purchase products containing ALA, EPA or DHA omega-3 oils, according to Cargill’s Fatitudes research, which provides a look at how consumers perceive a variety of oils and fats in packaged goods.
“The Fatitudes research will help our customers better understand opportunities specific to fats and oils,” said Kristine Sanschagrin, marketing manager at Cargill Specialty Seeds and Oil. “It provides consumer insights to help develop or reformulate products and grow market share.”
The study’s look at how consumers view omega-3 oils could help food and beverage manufacturers develop products with messaging that is meaningful to grocery shoppers. Specifically, DHA omega-3 has the most impact on purchase intent (23%) followed by EPA (16%) and ALA (11%).
The Fatitudes study was conducted in 2013 and repeated in 2014 with a representative sample of more than 500 U.S. consumers age 18-68, who are grocery shoppers for their household.
“The Fatitudes research will help our customers better understand opportunities specific to fats and oils,” said Kristine Sanschagrin, marketing manager at Cargill Specialty Seeds and Oil. “It provides consumer insights to help develop or reformulate products and grow market share.”
The study’s look at how consumers view omega-3 oils could help food and beverage manufacturers develop products with messaging that is meaningful to grocery shoppers. Specifically, DHA omega-3 has the most impact on purchase intent (23%) followed by EPA (16%) and ALA (11%).
The Fatitudes study was conducted in 2013 and repeated in 2014 with a representative sample of more than 500 U.S. consumers age 18-68, who are grocery shoppers for their household.
