As a leading provider of premium protein products in the sports nutrition category, CytoSport’s brands align with Hormel Food’s focus on protein while further diversifying its portfolio and broadening the appeal to younger consumers. The acquisition also enhances the resources and capabilities for CytoSport to develop as an industry leader in innovation, consumer experience, marketing, sales, retailer relationships and distribution on a multinational scale.
CytoSport was founded in 1998 by father-son duo Greg and Mike Pickett, and has remained a family-operated business from its inception. The company produces a complete line of sports nutrition products, including powders, shakes and bars under the Muscle Milk brand. The Pickett family will remain committed to the company’s growth and will continue to be involved in day-to-day operations.
“We are excited for the future of the company and are fully confident that aligning our team’s knowledge and experience in the sports nutrition world with the incredibly robust global strategies of Hormel Foods, will help the company establish an even stronger portfolio of brands and products,” said CytoSport Chairman and Founder Greg Pickett.