Sean Moloughney, Editor07.01.14
As more consumers recognize the health impact of their soda and sugary drink habits, and make the switch to more natural, healthy options, the market for nutraceutical/fortified beverages will continue to accelerate.
According to a report from research firm MarketLine, the U.S. functional drinks sector had total revenues of about $25.2 million in 2012, representing a compound annual growth rate (CAGR) of 6% between 2008 and 2012. Strong performance is expected to accelerate, with an anticipated CAGR of 8.8% for the five-year period 2012-2017, leading to a market value of $38.5 million by the end of 2017.
According to IRI, a Chicago, IL-based market research firm, energy drinks totaled $10.18 billion in U.S. sales for the 52 weeks ending May 18, 2014 (among supermarkets, drugstores, mass market retailers, gas/C-stores, military commissaries and select club and dollar retail chains). This figure includes the $1.17 billion energy shot dietary supplement category.
Product marketers should be aware that FDA issued an industry guidance this year “Distinguishing Liquid Dietary Supplements from Beverages.” According to this document,
According to a report from research firm MarketLine, the U.S. functional drinks sector had total revenues of about $25.2 million in 2012, representing a compound annual growth rate (CAGR) of 6% between 2008 and 2012. Strong performance is expected to accelerate, with an anticipated CAGR of 8.8% for the five-year period 2012-2017, leading to a market value of $38.5 million by the end of 2017.
According to IRI, a Chicago, IL-based market research firm, energy drinks totaled $10.18 billion in U.S. sales for the 52 weeks ending May 18, 2014 (among supermarkets, drugstores, mass market retailers, gas/C-stores, military commissaries and select club and dollar retail chains). This figure includes the $1.17 billion energy shot dietary supplement category.
Product marketers should be aware that FDA issued an industry guidance this year “Distinguishing Liquid Dietary Supplements from Beverages.” According to this document,
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