Shannon Koski, U.S. Dairy Export Council05.01.14
Consumers have an improved awareness of the link between nutrition and health, and are looking for food and beverage products that can support their goals. In the U.S. and overseas, the dramatically rising senior population is looking to combat healthcare costs and age-related muscle loss. The number of people over the age of 60 globally is forecast to increase from 11% of the world population in 2012 to 22% (just more than 2 billion) in 2050. In developing countries, increased disposable income enables consumers to buy products that offer far greater nutritional impact.
According to multiple reports, demand for protein is a long-term, sustainable trend. In the U.S., 88% of consumers recognize protein helps build muscle; 60% agree it creates a feeling of fullness; and 60% indicate a high-protein diet may support weight loss.
“Not only are we seeing increased use in the U.S. market, but demand for dairy protein is accelerating across the globe as health and wellness agendas
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