03.03.14
As a result of increased consumer interest, improved taste and texture, and EU regulatory approval, Mintel and Leatherhead Food Research have forecasted that the market for stevia will continue to flourish. The market research experts predicted stevia will surpass the popularity of some of the more established sweeteners on the market, and anticipated big opportunities for plant-based sweeteners in the future.
According to the report, the value of stevia as an additive for use in food and beverage manufacture totaled $110 million in 2013, and the market research firms predicted it will grow to $275 million by 2017. In contrast, aspartame—while recently ruled safe for human consumption at current levels by the European Food Safety Authority (EFSA) and currently accounting for a value of £280 million in 2013—is expected to drop to £210 million by 2017 as stevia, and blends of stevia and other sweeteners such as acesulfame K begin to take a greater share of the market.
By the end of 2013, the global market for intense sweeteners as additives used in the manufacture of food and beverage products is forecasted to reach a value of $1.27 billion, a figure which represents an increase of 2.8% compared with 2012. By 2017, global market value is expected to increase to almost $1.4 billion, up by 9.7% from levels in 2013. However, breaking down the usage of intense sweeteners in new product launches showed that artificial variants, such as acesulfame K, sucralose and aspartame are still dominant.
According to the report, the value of stevia as an additive for use in food and beverage manufacture totaled $110 million in 2013, and the market research firms predicted it will grow to $275 million by 2017. In contrast, aspartame—while recently ruled safe for human consumption at current levels by the European Food Safety Authority (EFSA) and currently accounting for a value of £280 million in 2013—is expected to drop to £210 million by 2017 as stevia, and blends of stevia and other sweeteners such as acesulfame K begin to take a greater share of the market.
By the end of 2013, the global market for intense sweeteners as additives used in the manufacture of food and beverage products is forecasted to reach a value of $1.27 billion, a figure which represents an increase of 2.8% compared with 2012. By 2017, global market value is expected to increase to almost $1.4 billion, up by 9.7% from levels in 2013. However, breaking down the usage of intense sweeteners in new product launches showed that artificial variants, such as acesulfame K, sucralose and aspartame are still dominant.
