“The FDA has long held a manufacturer’s website is an extension of its marketing, so Doctor’s Best is continuing its commitment to consumer education by providing an easy access tool to capture the wealth of product information available. Doctor’s Best has conducted independent web review for both content and compliance to enable this QR code technology to provide Doctor’s Best consumers the ability to access the most up to date and complete education of product information available” said Scott Steinford, CEO of Doctor’s Best. “This QR code is not only helpful to the Doctor’s Best consumer but also to retail personnel who wish to easily find pertinent and updated product information straight from the store shelf.”
Doctor’s Best, www.drbvitamins.com, provides a wealth of product information through clinical trials, ingredients, sourcing and safety guidelines. Consumers can also find complementary products and other products targeting the same areas of health, as well as a retailer locator section. The front panel QR label initiative began in late 2012 and is expected to be fully implemented by late 2013.