Food grade Hyabest (S) LF-P is one of Kewpie’s most popular varieties, developed especially for beauty from within dietary supplements. Kewpie has recently obtained new data that demonstrates that Hyabest (S) LF-P orally taken suppresses the damage of the skin by ultraviolet rays. Kewpie will release the data in the International Society for Hyaluronan Sciences to be held in June.
Data show hairless mice taking the hyaluronic acid orally for 6 weeks significantly suppressed the decrease of skin moisture and resultant formation of wrinkles under ultraviolet rays. The data follow Kewpie’s previously performed test showing significant skin moisture increase by oral intake of hyaluronic acid 120 mg/day for 6 weeks.
The market size of health food in Japan was about $6.85 billion in 2011, and 16% ($1.12 billion) was beauty food. Additionally, 24% of beauty food sold (about $269 million) contained hyaluronic acid. With science driven marketing, Kewpie is now enjoying significant market share of hyaluronic acid containing beauty foods in Japan.