Gluten sensitivity and Celiac disease are becoming more common, and as a result many opt to avoid the gluten that’s present in wheat, barley, rye and their derivatives. Further, gluten-free has become more or less synonymous with “healthy” and many consumers opt for gluten-free products simply based on their “good for you perception.”
According to the report, major demand in this category is anticipated to come from the U.K., U.S., Italy, Spain, Germany, Australia, Brazil, Canada and India. The report found North America to be the largest consumer of gluten-free products, and predicted Europe will show significant growth in the market in the near future.
Also, the report found gluten-free products moving from health food markets, and expanding more into traditional grocery stores. As large supermarkets and mass market retailers focus more on “free-from products,” gluten-free sales by health and natural food stores are reducing. Products such as gluten-free snacks, breakfast cereals, bakery and confectionery are becoming commonplace in traditional grocery store settings.