Lisa Schofield01.06.10
The most pleasant taste that can literally beat back the blues is sweetness—which is why it is craved by nearly everyone who walks the earth. Desires for foods and beverages with a touch of sweet continue to drive thousands of new product launches each year for every type of retail channel.
There has been a dark side to sweets for years: “too much will rot your teeth,” “you’ll get diabetes by eating too much sugar”—and the biggest boogie man, “I can’t have sweets because I’ll get fat and I’m trying to lose weight.”
Synthetic sweeteners such as saccharin, cyclamate and aspartame may have saved on the calories and perhaps not have assaulted the pancreas, but they have been tainted by press warnings of potential cancer from long-term consumption. Although the makers of Equal (featuring aspartame) and Sweet’N Low (featuring saccharin) assuage consumers by pointing out that these chemicals are indeed safe, the bad reputation has kicked open the door to provide naturally derived, benign sweeteners for tabletop and baking use, as well as for inclusion in a dizzying arr
There has been a dark side to sweets for years: “too much will rot your teeth,” “you’ll get diabetes by eating too much sugar”—and the biggest boogie man, “I can’t have sweets because I’ll get fat and I’m trying to lose weight.”
Synthetic sweeteners such as saccharin, cyclamate and aspartame may have saved on the calories and perhaps not have assaulted the pancreas, but they have been tainted by press warnings of potential cancer from long-term consumption. Although the makers of Equal (featuring aspartame) and Sweet’N Low (featuring saccharin) assuage consumers by pointing out that these chemicals are indeed safe, the bad reputation has kicked open the door to provide naturally derived, benign sweeteners for tabletop and baking use, as well as for inclusion in a dizzying arr
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