12.01.07
Natraceutical Group, Valencia, Spain, has agreed to purchase the assets and operations of Cevena Bioproducts Inc., Edmonton, Alberta, Canada. Recognizing that Viscofiber is the only high-viscosity and high-concentration oat beta-glucan soluble fiber commercially available, Natraceutical claims it wanted to further consolidate its functional food business with the acquisition of Viscofiber. All Viscofiber products will now be manufactured and distributed by Natraceutical Canada Inc. (a wholly owned subsidiary of Natraceutical Group) and sold worldwide by the Natraceutical Group of companies. The team that manufactured and marketed Viscofiber at Cevena will remain in place at Natraceutical Canada. With an enhanced concentration of soluble fiber—up to 12 times more than oat bran—Viscofiber offers a solution for heart healthy consumers.
