03.01.07
Snapple, Rye Brook, NY, has unveiled Snapple Red Teas, a line of naturally caffeine-free teas that contain antioxidants and vitamin C. Made from the rooibos plant found only in South Africa, Snapple Red Teas are the latest addition to the brand’s “good for you” platform launched in 2006, which also includes White Teas and a line of Green Teas that boost metabolism with the natural antioxidant EGCG. The rooibos plant, also known as the Aspalathus linearis bush, is an herbal tea that is sweeter and fruitier tasting than black or green tea. Rooibos, which is Afrikaans for red bush, develops its red color during the fermentation process when the leaves of the plant oxidize. Snapple Red Teas are available in Açai Mixed Berry, Peach Pomegranate and Mandarin Tangerine.