Novel dietary supplement introductions offer a variety of health benefits.
The global dietary supplements market was valued at $109.8 billion in 2013 and is anticipated to grow at a CAGR of 7.4% from 2014 to 2020, to reach approximately $179.8 billion by 2020, according to analysis from Persistence Market Research.
With this anticipated growth, new dietary supplement introductions are making their way to the marketplace. Here’s a look at some recent product offerings targeting health and wellness consumers.
Doctor's Best, San Clemente, CA, is introducing Gluten Rescue with Glutalytic to its dietary supplement line. When taken before a meal, Gluten Rescue supports healthy digestion of gluten protein and helps promote proper immune response to gluten, according to the company. The new product will be available for sale in October 2015.
“With so many people suffering from gluten maldigestion and intolerance, we are pleased to add this supplement to our line of science-based nutrition products," stated Gale Bensussen, CEO, Doctor's Best. "Gluten Rescue can help alleviate the discomfort associated with the digestion of foods containing wheat, barley and rye grains."
Preliminary studies show that Glutalytic is effective in reducing the frequency and severity of the symptoms associated with gluten sensitivity. Overall the company claims this dietary supplement can reduce many of the symptoms believed to be caused by gluten sensitivity including: pain in the abdominal area, rumbling of the tummy, feeling bloated, trouble emptying bowels, hunger pains, low energy levels, headaches and food cravings.
UP4 ADULT CUBES are soft, creamy orange flavored chewable probiotic supplements that are formulated with 3 billion CFU of acid and bile resistant strains. Each naturally flavored, soft chewable features Wausau, WI-based UAS LifeSciences’ trademarked super strain, Lactobacillus acidophilus DDS-1, which is supported by more than 30 years of clinical research, and Bifidobacterium lactis, for full digestive health support. These two clinically studied strains are further complemented with 20 mg of vitamin C for additional immune support.
“We are so excited to introduce UP4 ADULT CUBES into natural products retailers around the country. Following the success of our children's product, UP4 KIDS CUBES, we have had numerous requests for a great tasting adult chewable. We believe UP4 ADULT CUBES will be a perfect fit for those seeking a delicious alternative to a capsule,” said Stephanie Udell, director of marketing.
The Ginger People, Marina, CA, have developed Ginger Rescue, a drug-free nausea relief and digestive support product powered by active ginger compounds. The chewable tablet comes in two strengths: Strong for adults and Mighty Mango for kids.
The company said that more than a third of adults and children suffer from motion sickness and over half of pregnant women reportedly endure morning sickness. Additionally, U.S. consumers spend over $20 billion annually to treat non-chronic stomach ailments.
Ginger has been used for centuries to treat upset stomachs. However, not all ginger is created equal, the company said. Research shows a number of active compounds in ginger are responsible for its potent effect on nausea and digestive distress. The amount of these helpful compounds varies, depending on ginger variety, origin, harvest and processing methods. The Ginger People conducted research on the actives levels in different ginger formats and existing products in the market. From the certified lab results, its innovation team created a Ginger Actives Scale to give consumers clear information for making an informed decision when selecting the remedy with the greatest ginger actives.
“For people who love traveling, exercise and keeping up with a busy life, good digestive health is everything. We were getting a lot of feedback from our consumers who wanted a drug-free digestive aid and nausea remedy that worked,” said Abbie Leeson, owner and executive vice president of The Ginger People. “So, we answered the call by deepening our research and developing a ginger solution.”
XPI Supplements has created Alpha-Focus with Cognizin Citicoline and a variety of other ingredients that may help improve brain function.
Alpha-Focus leverages Cognizin with ingredients such as vinpocetine, to increase blood flow to the brain, and Huperzine-A, which prevents breakdown of acetylcholine, a compound critical for learning, memory, and concentration.
Cognizin Citicoline is a compound that promotes the production of phosphatidylcholine, important for brain function. Clinical research has shown that citicoline has multiple applications and is able to improve various aspects of the brain’s physiological activity.