Product Releases

Moxy™ Nutrient Shake Mix Concept Sheet

Moxy™ Product Concept by IFP promotes Lean Muscle, Sustained energy and satiety. It is a sports nutrition/ meal replacement for women that is all natural including better for you carbohydrates from whole grains and using a stevia (Reb-A) sweetener system.

06.10.16

Target
- Women 20+

Properties
- Lean Muscle (Protein)
- Satiety (Protein)
- Sustained Energy ( Complex Carbs from Whole Grains)
- General Health ( Vitamins and Minerals)
- Natural

Positioning
- Sports Nutrition | Meal Replacement Solution for the active woman

Differentiation
- Better for You Complex Carbohydrates from whole grains
- Heart Health

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