12.06.21
Nutiva, a company specializing in plant-based culinary foods such as oils, seeds, protein, MCT oil, baking products, and spreads, recently launched new logos and packaging designed to better reflect the company’s mission in areas of transparency, sustainability, and fair trade operations.
The new identity is designed to create visual impact on the shelf, combining distinctive colors and a sun-inspired logo with front-of-pack certification labeling such as USDA Organic, Fair Trade, and Non-GMO to emphasize these key attributes, which often serve as designators of quality to today’s consumer.
“We’ve always been passionate and committed to transforming the way the world eats with foods that nurture the body, the planet, and the communities that grow them,” Steven Naccarato, CEO of Nutiva, said. “This evolved branding communicates what makes Nutiva special—an unwavering commitment to bring consumers delicious products of the highest quality, while leaving the world better than we found it. Through extensive consumer research we validated that our new look is eye-catching
The new identity is designed to create visual impact on the shelf, combining distinctive colors and a sun-inspired logo with front-of-pack certification labeling such as USDA Organic, Fair Trade, and Non-GMO to emphasize these key attributes, which often serve as designators of quality to today’s consumer.
“We’ve always been passionate and committed to transforming the way the world eats with foods that nurture the body, the planet, and the communities that grow them,” Steven Naccarato, CEO of Nutiva, said. “This evolved branding communicates what makes Nutiva special—an unwavering commitment to bring consumers delicious products of the highest quality, while leaving the world better than we found it. Through extensive consumer research we validated that our new look is eye-catching
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