By Sean Moloughney, Editor12.20.17
Consumers are increasingly aware of the health and environmental consequences of products they buy. Consequently, they are paying close attention to information on labels, opting for foods, beverages, dietary supplements, and personal care products that offer clear, straightforward information about what’s in—and what’s not in—the products they evaluate.
According to insight from Nielsen: “As all marketers are well aware, today’s consumers are more educated than ever, largely because they have access to more information than ever—and that’s only going to continue. So when it comes time to shop, consumers are putting that knowledge to use, and they’re making their selections carefully and for specific purposes. They’re also willing to pay for products that meet their specific needs, and for many, those needs revolve around knowing exactly what’s in—and not in—the items they buy.”
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