10.31.16
About 71% of U.S. adults, or more than 170 million Americans, reported taking dietary supplements, according to the most recent annual survey conducted by Ipsos Public Affairs on behalf of the Council for Responsible Nutrition (CRN). The 2016 CRN Consumer Survey on Dietary Supplements found that the five most popular supplements are the multivitamin (taken by 75% of supplement users), vitamin D (37%), vitamin C (34%), calcium (29%) and vitamin B/B complex (24%).
Overall, 53% of U.S. adults take a multivitamin, which has remained fairly steady over the years; 26% take vitamin D; 25% vitamin C; 21% calcium; 17% vitamin B/B complex; 14% omega-3; 11% each for vitamin E, fiber and protein; and 9% probiotics.
General population growth, along with an increase in usage among adults between the ages of 18 and 34 has contributed to overall usage, according to CRN. In terms of regular usage, 48% of Americans aged 18-34 are “regular supplement users,” 50% of those aged 35-54, and 62% of those aged 55+. Overall, 54% reported taking some type of supplements regularly.
This year’s
Overall, 53% of U.S. adults take a multivitamin, which has remained fairly steady over the years; 26% take vitamin D; 25% vitamin C; 21% calcium; 17% vitamin B/B complex; 14% omega-3; 11% each for vitamin E, fiber and protein; and 9% probiotics.
General population growth, along with an increase in usage among adults between the ages of 18 and 34 has contributed to overall usage, according to CRN. In terms of regular usage, 48% of Americans aged 18-34 are “regular supplement users,” 50% of those aged 35-54, and 62% of those aged 55+. Overall, 54% reported taking some type of supplements regularly.
This year’s
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