The new product combines both 500 mg of concentrated EPA and DHA Omega-3 from Alaska Pollock Fish Oil with a meaningful dosage of MenaQ7 K2 per serving (80 mcg). Wiley’s opted for this dose after reviewing studies that showed MenaQ7 K2 delivered positive health benefits at just 45 mcg per day.
“Playing off the fact that vitamin K2 is both a key nutrient in this formula and the name of the second highest mountain on earth, we decided to launch this product with the campaign theme of ‘Climb the Peak of Health.’ We felt it would be a fun and inspirational way to engage our valued customers and encourage them to rise to the heights of good health,” explained Wiley’s Finest CEO Sam Wiley.
Wiley’s Finest Adult EPA and DHA Omega-3 formula featuring MenaQ7 is the second Wiley’s product including NattoPharma’s clinically validated Vitamin K2 as MK-7. At last year’s Natural Products Expo West Wiley’s launched its award-winning kids liquid formula called Beginner’s DHA. It was the first commercially available formula of its type for children in the natural foods channel.
Both the child and adult formulas are designed to support bone and cardiovascular health.
The new formula is Contents Tested and Certified by NSF International; this continues Wiley’s Finest’s commitment to quality as the only full line of omega-3 fish oil supplements that are NSF certified. NSF certification ensures that products meet the dose claimed on their label and are safe from environmental contaminants. Furthermore, each fish oil supplement is certified by the Marine Stewardship Council to prove that the wild fish source is sustainably and responsibly caught.
“Wiley’s insistence on using MenaQ7 Vitamin K2 as MK-7, the clinically validated and patented K2, reiterates their commitment to quality,” said Eric Anderson, senior vice president of global sales and marketing with NattoPharma. “By including MenaQ7 K2 again in their latest product offering, we applaud Wiley's Finest for acknowledging that vitamin K2 deficiency affects the majority of Western populations. Clinical studies show that vitamin K2 is an under-consumed nutrient that is very difficult to obtain from diet alone. Wiley’s Finest products offer an important combination with supplemental EPA and DHA omega-3 to support heart and circulatory health, while delivering bone support simultaneously, for young and now old.”