10.08.24
Nutrify Today, a global company specializing in business services for nutritional startups, has launched an AI platform called NutrifyGenie, which is designed to provide insights to companies in the nutraceutical industry insights across product development.
“Unlike most AI platforms that stop at ideation, NutrifyGenie takes it further by integrating the entire value chain needed for product development and commercialization,” said Amit Srivastav, founder of Nutrify Today. “This ability has allowed us to bring several innovative products to market in record time, helping our partners secure new market segments traditionally dominated by larger pharmaceutical players.”
NutrifyGenie’s capabilities were recently demonstrated when the platform played a key role in ideating and commercializing new supplements for a major South African company, Nutrify Today reported, which was notable given South Africa’s stringent regulatory and market demands.
The platform leverages a database of more than 3.5 million data points including supply chain and ingredient rate cards and manufacturer cost transfer rates, NutrifyGenie offers real-time insights for regulatory compliance and strategic market launches. The database allows the platform to navigate complex, multi-country regulations, streamlining product development.
“NutrifyGenie has significantly shortened our go-to-market time in the U.S. and Latin America by simplifying regulatory clearances and product localization,” said Raktim Chattopadhyay, PhD, managing director of Esperer Nutrition. “We are now operational in the United Kingdom and plan further expansion into Europe.”
NutrifyGenie’s project management extends across 11 countries including Japan, India, the U.S., and Mexico. Its package includes intellectual property, regulatory checks, supply chain management, custom clinical trials, and more, allowing companies to launch projects in less time and with more efficiency, the company reported.
“Unlike most AI platforms that stop at ideation, NutrifyGenie takes it further by integrating the entire value chain needed for product development and commercialization,” said Amit Srivastav, founder of Nutrify Today. “This ability has allowed us to bring several innovative products to market in record time, helping our partners secure new market segments traditionally dominated by larger pharmaceutical players.”
NutrifyGenie’s capabilities were recently demonstrated when the platform played a key role in ideating and commercializing new supplements for a major South African company, Nutrify Today reported, which was notable given South Africa’s stringent regulatory and market demands.
The platform leverages a database of more than 3.5 million data points including supply chain and ingredient rate cards and manufacturer cost transfer rates, NutrifyGenie offers real-time insights for regulatory compliance and strategic market launches. The database allows the platform to navigate complex, multi-country regulations, streamlining product development.
“NutrifyGenie has significantly shortened our go-to-market time in the U.S. and Latin America by simplifying regulatory clearances and product localization,” said Raktim Chattopadhyay, PhD, managing director of Esperer Nutrition. “We are now operational in the United Kingdom and plan further expansion into Europe.”
NutrifyGenie’s project management extends across 11 countries including Japan, India, the U.S., and Mexico. Its package includes intellectual property, regulatory checks, supply chain management, custom clinical trials, and more, allowing companies to launch projects in less time and with more efficiency, the company reported.