09.11.24
Verb Biotics, a company specializing in microbiome innovations, has completed a consumer survey to gain deeper insights into perceptions of the microbiome and its broad impact on health. The nationally-representative study involved 2,018 U.S. consumers who said they were open to taking vitamins and supplements.
The 2024 consumer survey assessed awareness of the gut microbiome, gut-brain axis, and biotics. According to the company, the results revealed the need for more evidence-based information on gut health, the impact of mental health symptoms on daily life, and a growing demand for supplements that offer greater efficacy and benefits.
"The data reveals that consumers are confronting serious issues with their overall wellness, particularly in gut and mental health, but they remain unsure of how to address these concerns effectively," said Todd Beckman, CEO of Verb Biotics.
The survey found that 65% of consumers struggle with gut health, while 73% face mental health challenges, underscoring a need for accessible solutions. While many people assess the gut microbiome with common gastrointestinal symptoms like gas and bloating, only one in 10 recognized the link between gut health and mental well-being.
"The synergy between gut health and mental well-being is a central focus for us," says Noah Zimmerman, Ph.D., Verb's chief technology officer. "We are dedicated to developing solutions that support both digestive and mental health, reinforcing our belief that true wellness is deeply interconnected."
A strong majority of consumers (84%) said they recognized the gut microbiome’s role in overall health, and 85% agreed that the gut-brain connection is crucial for overall well-being.
Consumers gravitate toward science-backed solutions with multiple benefits – the intent to purchase supplements rose by 15% when the number of benefits increased from one to three.
There is a significant opportunity for brands to educate consumers about the gut-brain axis and its importance," said Beckman. "As consumers increasingly pursue solutions for both gut and mental health, delivering more education is essential."
