Farbest Brands has announced organizational changes to support its investment in new product lines and ingredients, which will be focused on proteins, hydrocolloids, and emulsifiers.

“Today’s food and beverage industry is rapidly innovating,” said Daniel M. Meloro, Farbest’s president and chairman. “We’re focused on taking Farbest to the next level.”
 
As part of the strategy, Michael Sutich has been promoted to director of business development with the goal of adding new product lines and supply partners.
 
Expanding on Proteins and Hydrocolloids
 
Farbest will expand on its portfolio of plant and dairy proteins, gums, natural colors, sweeteners, and more.
 
“Right now, we’re looking for the next big thing,” Sutich said, “especially with a concentration in novel plant proteins, emulsifiers, and hydrocolloids. We’re very interested in international partners who want to enter the U.S. market.” Sutich said that partnering with international suppliers will present a unique opportunity to drive value.
 
“We have decades-long relationships with both our suppliers and our customers,” said Meloro. “We’re looking forward to building more of those long-term relationships as we grow into new spaces.”
 
Growing Technical Relationships
 
Michael will be supported by a technical sales manager, which is a new role within the company that involves leading a team of technical experts to communicate between customers and suppliers.
 
“We already have the in-house expertise to spot the trend before the trend for our customers,” Sutich said. “Now, as we continue to grow the team, we’re able to provide an even more seamless communication experience between customers and suppliers. We’re ready for the future.”