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    Breaking News

    New Berry Blend Targets Food and Beverage Applications

    Artemis International has debuted its BerryActiv5 ingredient to offer formulators an easy way to incorporate phytonutrients in everyday consumer products.

    New Berry Blend Targets Food and Beverage Applications
    11.16.22
    Artemis International, which supplies its Berryceutical branded ingredients, has introduced its first ingredient formulated specifically for food and beverage applications.

    Responding to increased demand for foods and beverages with healthy add-ins, BerryActiv5 provides a convenient solution to deliver the benefits of berry phytonutrients, the company said.

    BerryActiv5 is a nutraceutical ingredient formulated from five nutrient-rich berries: aronia, blueberry, cranberry, cherry, and elderberry.

    Studies continue to demonstrate that aronia bolsters heart health, blueberry supports brain and cognitive function, cranberry helps with urinary tract and digestive health, cherry aids exercise recovery, and elderberry supports immune function, Artemis noted.

    “BerryActiv5 blends the significant phytonutrient power of five different berries into one versatile, soluble ingredient that’s easy to formulate with, and the cost structure is suitable for the food and beverage industry,” said Leslie Gallo, president of Artemis International.

    The new ingredient will play a key role in the company’s broader educational initiative around the importance of phytonutrients in healthy eating habits, she added.

    “Diet-wise, macronutrients and micronutrients are musts,” said Gallo. “But phytonutrients—particularly those found in berries—can also positively impact human health and should be thought of for formulations in the nutrition space.”

    BerryActiv5 offers a unique opportunity to connect products with the positive perception of berries and their health benefits, Artemis noted.

    “We coined the phrase ‘Phyto-Goodness’ when we were developing BerryActiv5 because it perfectly captures what berries offer,” said Gallo. “We’re eager to connect with potential marketplace partners who are intrigued and excited by the many possibilities of formulating with it.”


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