Lovett Marketing and Advertising Agency, LLC has announced the launch of its consulting and marketing services. The agency will use a science-based approach to market ingredients and finished products into the dietary supplement and functional food and beverage spaces.
 
The agency’s main focus is on marketing strategies for the heightened consumer demands that highlight clinically studied, efficacious, and health-first products. This full-service agency offers brand strategy and positioning, metrics and analytics, social media and public relations, content and design, website development, advertising planning, and media outreach. According to Lovett Marketing and Advertising Agency, its goal is to optimize a company’s clinical research and brand strategy by building targeted marketing campaigns that integrate consumers demands, product science, efficacy and safety, and health and wellness trends.  
 
The agency was founded by Elyse Lovett, who has an MBA in marketing, MS in clinical nutrition, and a BS in biochemistry. She has 15 years of dietary supplement and food ingredient marketing experience with her last tenure as vice president of marketing at Nutrition21. Previously, she managed the marketing departments at Kyowa Hakko USA and AarhusKarlshamn (AAK).
 
“The dietary supplement and functional food and beverage industries are constantly changing,” Lovett said. “Consumers are currently demanding products that are safe and efficacious with proven results.
 
“Gearing marketing campaigns by translating science into consumer-friendly language and creating marketing content that generates qualified leads and sales is key in the industry,” Lovett continued, noting that the agency takes the step of measuring marketing key performance indicators (KPIs), which she said is “pivotal to success.”