• Login
    • Join
  • FOLLOW:
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Exclusives
    • Nutraceuticals
    • Markets
    • Health
    • Jobs
    • Events
    • Buyers' Guide
    • Showcases
    • More
  • Magazine
  • News
  • Exclusives
  • Nutraceuticals
  • Markets
  • Health
  • Jobs
  • Events
  • Buyers' Guide
  • Showcases
  • Current & Past Issues
    Features
    Columns
    Editorials
    Digital Edition
    Subscribe Now
    Advertise Now
    eNewsletter
    Editorial Guidelines
    Top Features
    Health Products Association - China Executive Director Reflects on Market Dynamics, Challenges

    Blood Sugar Management: Personalized Testing Drives Home The Need for Early Intervention

    New and Evolving Formulation Options Must Be Mindful of Blood Sugar Maintenance

    Tapping Functional Beverages to Meet Modern Wellness Needs

    Adaptogens: Where Ancient Remedies Meet Modern Wellness Products
    Breaking News
    Certifications, Approvals and Patents
    Exclusives
    Industry & Market News
    People
    Products
    Regulatory
    Research
    Supplier News
    Supplier Insights
    Live From Shows
    Top News
    CRN Announces New Staff Appointments

    Food Supplements Europe: Most Consumers Use Dietary Supplements Safely

    True Westfjords Launches Dropi Cod Liver Oil Tonic

    Alkemist Labs Warns About Missing Components to Pesticide Testing

    Boswellia and Bengal Quince Fruit Extract Blend Linked to Respiratory Benefits
    Exclusives
    Blogs & Guest Articles
    Health E-Insights
    Area Code 420
    eBook
    Antioxidants
    Dairy-Based Ingredients
    Enzymes
    Fatty Acids
    Fiber & Carbohydrates
    Green Foods
    Herbs & Botanicals
    Marine Nutraceuticals
    Minerals
    Omega 3s
    Probiotics & Prebiotics
    Proteins, Peptides, Amino Acids
    Sweeteners
    Vitamins

    True Westfjords Launches Dropi Cod Liver Oil Tonic

    Alkemist Labs Warns About Missing Components to Pesticide Testing

    Boswellia and Bengal Quince Fruit Extract Blend Linked to Respiratory Benefits

    Largest Cannabinoids Trial to Date Yields Positive Findings on Pain Management

    Kensing Acquires Vitae Naturals
    Consumer Trends
    Contract Manufacturing
    Cosmeceuticals / Nutricosmetics
    Delivery & Dosage Technologies
    Dietary Supplements
    Flavors & Colors
    Functional Foods & Beverages
    Healthcare Trends
    Medical Nutrition
    Mergers & Acquisitions
    Natural/Organic
    Nutrition Bars
    Packaging
    Pet Nutraceuticals
    Quality & Safety
    Regulations
    Research
    Testing
    World Markets

    CRN Announces New Staff Appointments

    Food Supplements Europe: Most Consumers Use Dietary Supplements Safely

    True Westfjords Launches Dropi Cod Liver Oil Tonic

    ODSP Director Cara Welch Discusses Agency Priorities

    Alkemist Labs Warns About Missing Components to Pesticide Testing
    Bone & Joint Health
    Cancer Risk
    Cardiovascular Health
    Cognitive Function
    Diabetes & Blood Sugar Management
    Digestive Health
    Energy
    Eye Health
    Healthy Aging
    Immune Function
    Infant & Children's Health
    Inflammation
    Men's Health
    Mood Health & Sleep
    Oral Health
    Sexual & Reproductive Health
    Skin Health
    Sports Nutrition
    Weight Management/Weight Loss
    Women's Health

    Boswellia and Bengal Quince Fruit Extract Blend Linked to Respiratory Benefits

    Younger Consumers Drive Growing Demand for Ingestible Beauty and Skin Care Products

    Lynside® Forte B offers full range of B-vitamin benefits with nutritional yeast

    CoQ10 and Royal Jelly Supplementation May Improve High Intensity Exercise

    Shiitake Mushroom Extract Appears Helpful in HPV Infections
    Industry Events
    Live From Show Events
    Webinars
    All Companies
    Categories
    Trade Associations
    Company Capabilities
    International Buyers Guide Companies
    Gencor

    Nutrition21, LLC

    KLK OLEO

    Bioenergy Life Science, Inc. (BLS)

    Sabinsa Corporation
    Companies
    Product Releases
    News Releases
    Literature / Brochures
    White Papers
    Jobs
    VIdeos
    Services
    Add New Company
    International Buyers Guide Companies
    Gencor

    Nutrition21, LLC

    KLK OLEO

    Bioenergy Life Science, Inc. (BLS)

    Sabinsa Corporation
    • Magazine
      • Current / Back Issue
      • Features
      • Editorial
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Editorial Guidelines
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Buyers' Guide
      • All Companies
      • Categories
      • Trade Associations
      • Company Capabilities
    • Nutraceuticals
      • Antioxidants
      • Dairy-Based Ingredients
      • Enzymes
      • Fatty Acids
      • Fiber & Carbohydrates
      • Green Foods
      • Herbs & Botanicals
      • Marine Nutraceuticals
      • Minerals
      • Omega 3s
      • Probiotics & Prebiotics
      • Proteins, Peptides, Amino Acids
      • Sweeteners
      • Vitamins
    • Markets
      • Consumer Trends
      • Contract Manufacturing
      • Cosmeceuticals / Nutricosmetics
      • Delivery & Dosage Technologies
      • Dietary Supplements
      • Flavors & Colors
      • Functional Foods & Beverages
      • Healthcare Trends
      • Medical Nutrition
      • Mergers & Acquisitions
      • Natural/Organic
      • Nutrition Bars
      • Packaging
      • Pet Nutraceuticals
      • Quality & Safety
      • Regulations
      • Research
      • Testing
      • World Markets
    • Health
      • Bone & Joint Health
      • Cancer Risk
      • Cardiovascular Health
      • Cognitive Function
      • Diabetes & Blood Sugar Management
      • Digestive Health
      • Energy
      • Eye Health
      • Healthy Aging
      • Immune Function
      • Infant & Children's Health
      • Inflammation
      • Men's Health
      • Mood Health & Sleep
      • Oral Health
      • Sexual & Reproductive Health
      • Skin Health
      • Sports Nutrition
      • Weight Management/Weight Loss
      • Women's Health
    • Online Exclusives
    • Webinars
    • Slideshows
    • Blogs & Guest Articles
    • Health E-Insights
    • Videos
    • Podcasts
    • Infographics
    • eBook
    • Whitepapers
    • Research
      • TrendSense
      • Monograph Center
      • White Papers
      • Research News
    • Jobs
    • Events
      • Industry Events
      • Live From Show Events
      • Webinars
    • Supplier Showcases
      • Companies
      • Product Releases
      • News Releases
      • Literature / Brochures
      • White Papers
      • Jobs
      • VIdeos
      • Services
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Breaking News

    Marketing Executive Elyse Lovett Launches New Marketing and Advertising Agency

    Lovett Marketing and Advertising, LLC will focus on results-driven, science-based marketing for dietary supplements and functional foods/beverages.

    Marketing Executive Elyse Lovett Launches New Marketing and Advertising Agency
    Related CONTENT
    • CRN Announces New Staff Appointments
    • Food Supplements Europe: Most Consumers Use Dietary Supplements Safely
    • ODSP Director Cara Welch Discusses Agency Priorities
    • Largest Cannabinoids Trial to Date Yields Positive Findings on Pain Management
    • Bioenergy Life Science, INC.
    04.08.22
    Lovett Marketing and Advertising Agency, LLC has announced the launch of its consulting and marketing services. The agency will use a science-based approach to market ingredients and finished products into the dietary supplement and functional food and beverage spaces.
     
    The agency’s main focus is on marketing strategies for the heightened consumer demands that highlight clinically studied, efficacious, and health-first products. This full-service agency offers brand strategy and positioning, metrics and analytics, social media and public relations, content and design, website development, advertising planning, and media outreach. According to Lovett Marketing and Advertising Agency, its goal is to optimize a company’s clinical research and brand strategy by building targeted marketing campaigns that integrate consumers demands, product science, efficacy and safety, and health and wellness trends.  
     
    The agency was founded by Elyse Lovett, who has an MBA in marketing, MS in clinical nutrition, and a BS in biochemistry. She has 15 years of dietary supplement and food ingredient marketing experience with her last tenure as vice president of marketing at Nutrition21. Previously, she managed the marketing departments at Kyowa Hakko USA and AarhusKarlshamn (AAK).
     
    “The dietary supplement and functional food and beverage industries are constantly changing,” Lovett said. “Consumers are currently demanding products that are safe and efficacious with proven results.
     
    “Gearing marketing campaigns by translating science into consumer-friendly language and creating marketing content that generates qualified leads and sales is key in the industry,” Lovett continued, noting that the agency takes the step of measuring marketing key performance indicators (KPIs), which she said is “pivotal to success.”
    Related Searches
    • Functional Foods & Beverages
    • Dietary Supplements
    Related Knowledge Center
    • Functional Foods & Beverages
    • Dietary Supplements
    Suggested For You
    CRN Announces New Staff Appointments CRN Announces New Staff Appointments
    Food Supplements Europe: Most Consumers Use Dietary Supplements Safely Food Supplements Europe: Most Consumers Use Dietary Supplements Safely
    ODSP Director Cara Welch Discusses Agency Priorities ODSP Director Cara Welch Discusses Agency Priorities
    Largest Cannabinoids Trial to Date Yields Positive Findings on Pain Management Largest Cannabinoids Trial to Date Yields Positive Findings on Pain Management
    Bioenergy Life Science, INC. Bioenergy Life Science, INC.
    Prinova Prinova
    Nestlé Health Science Expands in New Zealand with Deal to Buy The Better Health Company Nestlé Health Science Expands in New Zealand with Deal to Buy The Better Health Company
    Younger Consumers Drive Growing Demand for Ingestible Beauty and Skin Care Products Younger Consumers Drive Growing Demand for Ingestible Beauty and Skin Care Products
    NOW Identifies Misleading Certificate of Analysis for Supplements Sold on Amazon NOW Identifies Misleading Certificate of Analysis for Supplements Sold on Amazon
    Kensing Acquires Vitae Naturals Kensing Acquires Vitae Naturals
    Lynside® Forte B offers full range of B-vitamin benefits with nutritional yeast Lynside® Forte B offers full range of B-vitamin benefits with nutritional yeast
    Shiitake Mushroom Extract Appears Helpful in HPV Infections Shiitake Mushroom Extract Appears Helpful in HPV Infections
    Florida Food Products Acquires Javo Florida Food Products Acquires Javo
    CTRL Launches Meal On-The-Go Bars CTRL Launches Meal On-The-Go Bars
    Upcycled Coffeeberry® Cascara Offers Versatility in Functional Beverage Development Upcycled Coffeeberry® Cascara Offers Versatility in Functional Beverage Development

    Related Breaking News

    • Breaking News | Industry & Market News | Quality & Safety | Regulations
      CRN Announces New Staff Appointments

      CRN Announces New Staff Appointments

      The new hires of Mike Meirovitz, Erin Storer, and Anthony Esteban round out CRN's team to 20 total staff positions.
      07.05.22

    • Breaking News | Consumer Trends | Dietary Supplements | Industry & Market News | World Markets
      Food Supplements Europe: Most Consumers Use Dietary Supplements Safely

      Food Supplements Europe: Most Consumers Use Dietary Supplements Safely

      Thousands of supplement users from 14 countries reported high rates of interaction with and understanding of product labels.
      07.05.22

    • Breaking News | Dietary Supplements | Industry & Market News | Quality & Safety | Regulations
      ODSP Director Cara Welch Discusses Agency Priorities

      ODSP Director Cara Welch Discusses Agency Priorities

      Facility inspections, NDIs, enforcement, and education are all top-of-mind.
      Mike Montemarano, Associate Editor 07.05.22


    • Breaking News | Herbs & Botanicals | Medical Nutrition | Research | Research News
      Largest Cannabinoids Trial to Date Yields Positive Findings on Pain Management

      Largest Cannabinoids Trial to Date Yields Positive Findings on Pain Management

      Over 1,600 people with pain were randomized to take one of six cannabinoid formulations containing CBD and some combination of rare cannabinoids from OBX.
      07.05.22

    • Bioenergy Life Science, INC.

      Bioenergy Life Science, INC.

      BLS is your Total Solution Provider. Visit us at IFT FIRST Booth: #S3110
      07.01.22

    Loading, Please Wait..
    Trending
    • High Blood DHA Levels Linked To 49% Reduced Risk Of Alzheimer’s
    • Three Grams Of Omega-3s May Be Optimal Dose For Reducing Blood Pressure
    • CoQ10 And Royal Jelly Supplementation May Improve High Intensity Exercise
    • Oregon Files Lawsuit Against GNC
    • First Day Life Shuts Down Children's Behavioral, Cognitive Health Claims Following Challenge
    Breaking News
    • CRN Announces New Staff Appointments
    • Food Supplements Europe: Most Consumers Use Dietary Supplements Safely
    • True Westfjords Launches Dropi Cod Liver Oil Tonic
    • Alkemist Labs Warns About Missing Components to Pesticide Testing
    • Boswellia and Bengal Quince Fruit Extract Blend Linked to Respiratory Benefits
    View Breaking News >
    CURRENT ISSUE

    June 2022

    • Tapping Functional Beverages to Meet Modern Wellness Needs
    • Adaptogens: Where Ancient Remedies Meet Modern Wellness Products
    • New and Evolving Formulation Options Must Be Mindful of Blood Sugar Maintenance
    • Health Products Association - China Executive Director Reflects on Market Dynamics, Challenges
    • Blood Sugar Management: Personalized Testing Drives Home The Need for Early Intervention
    • View More >

    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    CRN Announces New Staff Appointments
    Food Supplements Europe: Most Consumers Use Dietary Supplements Safely
    True Westfjords Launches Dropi Cod Liver Oil Tonic
    Coatings World

    Latest Breaking News From Coatings World

    Advanced Polymer Coatings Inks Ten Tanker deal with Turkey’s Chemfleet
    Heubach Launches Expanded Colanyl 500 range for Vibrant Orange Colors
    The ChemQuest Group Launches New Website
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    Getinge Completes Purchase of Fluoptics SAS
    InBody Expands Blood Pressure Line
    Royal Philips Teams Up with Biodesix
    Contract Pharma

    Latest Breaking News From Contract Pharma

    Evotec, Boehringer Ingelheim and BioMérieux Form Joint Venture
    Qualigen, Hande Sciences Partner to Scale-Up Mfg. for IND-Enabling Studies
    KBI Biopharma, Selexis Open State-of-the-Art Facility in Geneva
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    Summer Camp Launches Line of Safe & Effective Sun Care Products
    Ameripen’s Dan Felton Voices Concerns About California Senate Bill 54
    Arkay Receives Platinum Rating in EcoVadis CSR Assessment
    Happi

    Latest Breaking News From Happi

    Azelis Signs Distribution Agreement with Seqens Advanced Cosmetics
    Talc-Free Eyeshadow Debuts from Kevyn Aucoin Beauty
    Jojoba Desert Achieves EcoVadis Gold Medal
    Ink World

    Latest Breaking News From Ink World

    Two ProAmpac Facilities Receive Key ISO Certifications
    BASF Venture Capital Invests in Climentum Capital’s First Fund
    JNS-SmithChem Acquires Tampa-Based Gulf Coast Chemical
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    Paper Resources rebrands as Pri+
    Rotocon debuts new logo
    Mark Andy to showcase digital transformation at Labelexpo ​​​​​​
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    Paper Excellence Group to Buy Resolute Forest Products
    Rose Baby Diaper Brand to Be Available in U.S.
    SWM, Neenah Complete Merger of Equals
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    Enovis Buys Insight Medical Systems, a Surgical Guidance Firm
    No Revisions, Few Complications for Exactech's Total Ankle System
    SpineX Begins SCONE Clinical Trial
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    Veridos Acquires Valid’s US Identity Solutions Business
    First Solar Completes Sale of Japan Project Development Platform to PAG Real Assets
    NREL Scientists Explore How to Make PV Even Greener

    Copyright © 2022 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login