10.05.21
About two-thirds (64%) of vitamin, mineral and supplement (VMS) consumers prefer a plant-based omega-3 product, according to consumer survey data from Nuseed Nutritional US Inc, which has developed a canola-based source of long-chain omega-3 fatty acids in collaboration with Australia’s Commonwealth Scientific and Industrial Research Organisation (CSIRO) and the Grains Research and Development Corporation (GRDC).
This innovation is capable of fulfilling unmet preferences that will attract new consumers to the omega-3 category, the company said.
“There is a belief that the omega-3 category is mature, yet more than 83% of Americans are deficient in these essential nutrients, indicating room for growth,” said Benita Boettner, global Nuseed Nutritional general manager. “Our research reveals the perspectives that have kept consumers from meeting their daily recommended intake and the motivations that will invigorate this category.”
Additionally, 90% of those surveyed recognized advantages of Nutriterra Total Omega-3 over fish or algal oils. The product is derived from Nuseed Omega-3 Canola to deliver a non-marine source of essential nutrients for human health. The oil has also been developed and branded as Aquaterra Advanced Omega-3 as an alternative to fish oil for the aquaculture industry. Both are proprietary ingredients that provide a sustainable, land-based option for sourcing omega-3 fatty acids while reducing pressure on wild-fish stocks, the company said.
The survey was conducted in partnership with Qualtrics and included over 1,200 current VMS consumers. Participants were screened to emphasize Gen Z and Millennials (64%) and current or previous omega-3 users (84%).
Key findings included:
Nuseed will present a deep dive of its recent consumer survey at Supply Side West in Las Vegas on Oct. 28th.
This innovation is capable of fulfilling unmet preferences that will attract new consumers to the omega-3 category, the company said.
“There is a belief that the omega-3 category is mature, yet more than 83% of Americans are deficient in these essential nutrients, indicating room for growth,” said Benita Boettner, global Nuseed Nutritional general manager. “Our research reveals the perspectives that have kept consumers from meeting their daily recommended intake and the motivations that will invigorate this category.”
Additionally, 90% of those surveyed recognized advantages of Nutriterra Total Omega-3 over fish or algal oils. The product is derived from Nuseed Omega-3 Canola to deliver a non-marine source of essential nutrients for human health. The oil has also been developed and branded as Aquaterra Advanced Omega-3 as an alternative to fish oil for the aquaculture industry. Both are proprietary ingredients that provide a sustainable, land-based option for sourcing omega-3 fatty acids while reducing pressure on wild-fish stocks, the company said.
The survey was conducted in partnership with Qualtrics and included over 1,200 current VMS consumers. Participants were screened to emphasize Gen Z and Millennials (64%) and current or previous omega-3 users (84%).
Key findings included:
- Ocean health is a top concern for two-thirds of consumers
- Only one in four consumers are aware of non-fish sources of omega-3
- 64% of consumers prefer a plant-based omega-3 when provided an option
- Biotechnology is embraced by younger consumers and those who identify as health enthusiasts
Nuseed will present a deep dive of its recent consumer survey at Supply Side West in Las Vegas on Oct. 28th.
