• Login
    • Join
  • FOLLOW:
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Exclusives
    • Nutraceuticals
    • Markets
    • Health
    • Jobs
    • Events
    • Buyers' Guide
    • Showcases
    • More
  • Magazine
  • News
  • Exclusives
  • Nutraceuticals
  • Markets
  • Health
  • Jobs
  • Events
  • Buyers' Guide
  • Showcases
  • Current & Past Issues
    Features
    Columns
    Editorials
    Digital Edition
    Subscribe Now
    Advertise Now
    eNewsletter
    Editorial Guidelines
    Top Features
    Nutraceuticals for Men: Muscle Health and Performance Nutrition

    Aging in Place: Healthy Lifestyles Supplement Science-Based Solutions

    Getting an Edge in Esports: Meeting the Health Needs of Competitive Gamers

    Beyond CBD: Cannabis Compounds Warrant Recognition and More Research

    Leveling Out the Energy Segment for Mainstream, and Rethinking Caffeine
    Breaking News
    Certifications, Approvals and Patents
    Exclusives
    Industry & Market News
    People
    Products
    Regulatory
    Research
    Supplier News
    Supplier Insights
    Live From Shows
    Top News
    Lonza Expands Capsugel Capsule Offering with Titanium Dioxide-Free, White Hard Gelatin Capsules

    Cargill to Double Production of Tapioca Syrup

    Southwest College of Naturopathic Medicine to Become Sonoran University of Health Sciences

    Quality Testing of CoQ10 and Quercetin Brands Sold on Amazon Finds Continued Failure

    Authenticating Ginkgo Biloba Leaf Extract: Lab Guidance Document Reviews Analytical Methods
    Exclusives
    Blogs & Guest Articles
    Health E-Insights
    Area Code 420
    eBook
    Antioxidants
    Dairy-Based Ingredients
    Enzymes
    Fatty Acids
    Fiber & Carbohydrates
    Green Foods
    Herbs & Botanicals
    Marine Nutraceuticals
    Minerals
    Omega 3s
    Probiotics & Prebiotics
    Proteins, Peptides, Amino Acids
    Sweeteners
    Vitamins

    How Will China’s Immunity Gap Impact the Dietary Ingredients Supply Chain?

    Authenticating Ginkgo Biloba Leaf Extract: Lab Guidance Document Reviews Analytical Methods

    Red Seaweed Digestive Supplement for Cattle Could Reduce Enteric Methane Emissions by 80%

    Open Book Extracts Completes Phase 1 of Toxicology, Safety Assessment for Cannabinoid Ingredients

    Vitamin D3, Omega-3s, Exercise May Cumulatively Reduce Cancer Risk in Older Adults
    Consumer Trends
    Contract Manufacturing
    Cosmeceuticals / Nutricosmetics
    Delivery & Dosage Technologies
    Dietary Supplements
    Flavors & Colors
    Functional Foods & Beverages
    Healthcare Trends
    Medical Nutrition
    Mergers & Acquisitions
    Natural/Organic
    Nutrition Bars
    Packaging
    Pet Nutraceuticals
    Quality & Safety
    Regulations
    Research
    Testing
    World Markets

    How Will China’s Immunity Gap Impact the Dietary Ingredients Supply Chain?

    Lonza Expands Capsugel Capsule Offering with Titanium Dioxide-Free, White Hard Gelatin Capsules

    Cargill to Double Production of Tapioca Syrup

    Southwest College of Naturopathic Medicine to Become Sonoran University of Health Sciences

    Quality Testing of CoQ10 and Quercetin Brands Sold on Amazon Finds Continued Failure
    Bone & Joint Health
    Cancer Risk
    Cardiovascular Health
    Cognitive Function
    Diabetes & Blood Sugar Management
    Digestive Health
    Energy
    Eye Health
    Healthy Aging
    Immune Function
    Infant & Children's Health
    Inflammation
    Men's Health
    Mood Health & Sleep
    Oral Health
    Sexual & Reproductive Health
    Skin Health
    Sports Nutrition
    Weight Management/Weight Loss
    Women's Health

    Red Seaweed Digestive Supplement for Cattle Could Reduce Enteric Methane Emissions by 80%

    Vitamin D3, Omega-3s, Exercise May Cumulatively Reduce Cancer Risk in Older Adults

    Vitamin Angels’ Mother’s Day Donation Campaign Raises Awareness for Maternal and Child Nutrition

    Bioiberica Forays into Two New Health Areas

    Aging in Place: Healthy Lifestyles Supplement Science-Based Solutions
    Industry Events
    Live From Show Events
    Webinars
    All Companies
    Categories
    Trade Associations
    Company Capabilities
    International Buyers Guide Companies
    Sabinsa Corporation

    Nutrition21, LLC

    PhytoGaia Inc

    Botanic Healthcare LLC

    Applied Food Sciences, Inc.
    Companies
    Product Releases
    News Releases
    Literature / Brochures
    White Papers
    Jobs
    VIdeos
    Services
    Add New Company
    International Buyers Guide Companies
    Sabinsa Corporation

    Nutrition21, LLC

    PhytoGaia Inc

    Botanic Healthcare LLC

    Applied Food Sciences, Inc.
    • Magazine
      • Current / Back Issue
      • Features
      • Editorial
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Editorial Guidelines
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Buyers' Guide
      • All Companies
      • Categories
      • Trade Associations
      • Company Capabilities
    • Nutraceuticals
      • Antioxidants
      • Dairy-Based Ingredients
      • Enzymes
      • Fatty Acids
      • Fiber & Carbohydrates
      • Green Foods
      • Herbs & Botanicals
      • Marine Nutraceuticals
      • Minerals
      • Omega 3s
      • Probiotics & Prebiotics
      • Proteins, Peptides, Amino Acids
      • Sweeteners
      • Vitamins
    • Markets
      • Consumer Trends
      • Contract Manufacturing
      • Cosmeceuticals / Nutricosmetics
      • Delivery & Dosage Technologies
      • Dietary Supplements
      • Flavors & Colors
      • Functional Foods & Beverages
      • Healthcare Trends
      • Medical Nutrition
      • Mergers & Acquisitions
      • Natural/Organic
      • Nutrition Bars
      • Packaging
      • Pet Nutraceuticals
      • Quality & Safety
      • Regulations
      • Research
      • Testing
      • World Markets
    • Health
      • Bone & Joint Health
      • Cancer Risk
      • Cardiovascular Health
      • Cognitive Function
      • Diabetes & Blood Sugar Management
      • Digestive Health
      • Energy
      • Eye Health
      • Healthy Aging
      • Immune Function
      • Infant & Children's Health
      • Inflammation
      • Men's Health
      • Mood Health & Sleep
      • Oral Health
      • Sexual & Reproductive Health
      • Skin Health
      • Sports Nutrition
      • Weight Management/Weight Loss
      • Women's Health
    • Online Exclusives
    • Webinars
    • Slideshows
    • Blogs & Guest Articles
    • Health E-Insights
    • Videos
    • Podcasts
    • Infographics
    • eBook
    • Whitepapers
    • Research
      • TrendSense
      • Monograph Center
      • White Papers
      • Research News
    • Jobs
    • Events
      • Industry Events
      • Live From Show Events
      • Webinars
    • Supplier Showcases
      • Companies
      • Product Releases
      • News Releases
      • Literature / Brochures
      • White Papers
      • Jobs
      • VIdeos
      • Services
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Breaking News

    PepsiCo to Launch Functional Beverage Formulated for Sleep

    Driftwell’s primary ingredients are the amino acid L-theanine and magnesium.

    PepsiCo to Launch Functional Beverage Formulated for Sleep
    Consensus has been reached that the demand for sleep support products is secondary only to immune support across most nutritional categories.
    Related CONTENT
    • Leveling Out the Energy Segment for Mainstream, and Rethinking Caffeine
    • Blue California: Delivering Sustainable, Evidence-Based Solutions for a Healthy Mind and Body
    • Brand Obsession Has Entered the CBD Category
    • Charlotte's Web Plans to Debut CBD Beverages Later this Year
    • Hemp Seed Oil and B Vitamins Featured in Rockstar Unplugged Drink from PepsiCo
    09.15.20
    PepsiCo recently announced the future launch of a functional beverage formulated for sleep, indicating not only that the multibillion-dollar beverage giant is looking to move away from colas and sugary drinks into more functional, better-for-you territory, but is also responding to the consumer demand for sleep products that any observer would say has been amplified by the COVID-19 pandemic.
     
    Until recently, most soft drink giants placed a heavy focus on caffeine and other energizing ingredients, however, market researchers project a great deal of growth in market demand for functional beverages marketed toward mood and sleep benefits, a segment inhabited for many years only by small, niche companies.
     
    Driftwell, reportedly described by the company as an ‘enhanced water beverage,’ comes in a blackberry lavender flavor. PepsiCo announced that the drink will come in a blackberry lavender flavor, and its sleep support formulation will contain two ingredients – 200 mg of the amino acid L-Theanine, which is present at high concentrations in green tea and has been evidenced in preliminary studies to provide relaxing, mood-boosting effects, and 10% of the recommended daily value of magnesium, an essential nutrient known to be involved in a plethora of cognitive functions.
     
    It is reported that Driftwell will reach market availability by 2021. The tentative launch doesn’t represent PepsiCo’s first entry point into the broader functional beverages market. The company’s acquisitions in recent years include those of KeVita, a producer of probiotic drinks and kombucha, and Health Warrior, a producer of plant-based functional snack bars. Leading market researchers in the functional foods and beverages space estimate the current functional beverages market to be somewhere between $30 and $90 billion, depending on which types of beverages qualify, with nowhere to go but up in light of the sales boom catalyzed and sustained by the pandemic.
     
     
    Related Searches
    • Mood Health & Sleep
    • Proteins, Peptides, Amino Acids
    • World Markets
    • Minerals
    Related Knowledge Center
    • Mood Health & Sleep
    • World Markets
    • Minerals
    Suggested For You
    Leveling Out the Energy Segment for Mainstream, and Rethinking Caffeine Leveling Out the Energy Segment for Mainstream, and Rethinking Caffeine
    Blue California: Delivering Sustainable, Evidence-Based Solutions for a Healthy Mind and Body Blue California: Delivering Sustainable, Evidence-Based Solutions for a Healthy Mind and Body
    Brand Obsession Has Entered the CBD Category Brand Obsession Has Entered the CBD Category
    Charlotte Charlotte's Web Plans to Debut CBD Beverages Later this Year
    Hemp Seed Oil and B Vitamins Featured in Rockstar Unplugged Drink from PepsiCo Hemp Seed Oil and B Vitamins Featured in Rockstar Unplugged Drink from PepsiCo
    PepsiCo Provides $1.5 Million to Protect Water Basins in Southern California PepsiCo Provides $1.5 Million to Protect Water Basins in Southern California
    CBD-Infused Beverages Designed to Deliver Flavor and Experience CBD-Infused Beverages Designed to Deliver Flavor and Experience
    Hemp-Infused Premium Waters Launch in 14 U.S. Airport Hubs Hemp-Infused Premium Waters Launch in 14 U.S. Airport Hubs
    Cybersecurity Risks Discussed at Roundtable on Remote Regulatory Assessments Cybersecurity Risks Discussed at Roundtable on Remote Regulatory Assessments
    PepsiCo and Ingredion Begin Pilot Partnership with Soil and Water Outcomes Fund  PepsiCo and Ingredion Begin Pilot Partnership with Soil and Water Outcomes Fund
    PepsiCo Aims to Scale Regenerative Farming Across 7 Million Acres by 2030 PepsiCo Aims to Scale Regenerative Farming Across 7 Million Acres by 2030
    ICYMI: What People Were Reading on NutraceuticalsWorld.com in February 2021 ICYMI: What People Were Reading on NutraceuticalsWorld.com in February 2021
    Following the Ascent of Alternative Proteins Following the Ascent of Alternative Proteins
    PepsiCo and Beyond Meat Partner to Develop Plant-Based Protein PepsiCo and Beyond Meat Partner to Develop Plant-Based Protein
    AIDP, Inc. Retains Debbie Wildrick to Lead their Beverage and Natural Food Expansion AIDP, Inc. Retains Debbie Wildrick to Lead their Beverage and Natural Food Expansion

    Related Content

    • Delivery & Dosage Technologies | Dietary Supplements | Energy | Functional Foods & Beverages | Healthcare Trends | Herbs & Botanicals
      Leveling Out the Energy Segment for Mainstream, and Rethinking Caffeine

      Leveling Out the Energy Segment for Mainstream, and Rethinking Caffeine

      Demand for stimulant-free solutions and category crossover are calling new ingredients into today’s energy support market.
      By Mike Montemarano, Associate Editor 04.14.22

    • Antioxidants | Dietary Supplements | Healthy Aging | Supplier Insights
      Blue California: Delivering Sustainable, Evidence-Based Solutions for a Healthy Mind and Body

      Blue California: Delivering Sustainable, Evidence-Based Solutions for a Healthy Mind and Body

      Company’s expanded portfolio includes ingredients produced via fermentation and enzymatic conversion to target key areas of health.

    • Consumer Trends | Dietary Supplements | Healthcare Trends | Herbs & Botanicals | Medical Nutrition
      Brand Obsession Has Entered the CBD Category

      Brand Obsession Has Entered the CBD Category

      Understanding key consumer segments, and their needs, reveals fresh market opportunities to help your brand shine.
      By Nicole Brown, Chief Innovation Officer, Open Book Extracts 04.07.22


    • Breaking News | Functional Foods & Beverages | Herbs & Botanicals | Products
      Charlotte

      Charlotte's Web Plans to Debut CBD Beverages Later this Year

      Sparkling beverages will blend company’s full spectrum hemp extracts with other functional botanicals and natural flavors.
      02.15.22

    • Breaking News | Energy | Mood Health & Sleep | Products
      Hemp Seed Oil and B Vitamins Featured in Rockstar Unplugged Drink from PepsiCo

      Hemp Seed Oil and B Vitamins Featured in Rockstar Unplugged Drink from PepsiCo

      Brand partners with MTV Unplugged franchise to launch a 3-part music series.
      02.07.22

      Breaking News
      • Lonza Expands Capsugel Capsule Offering with Titanium Dioxide-Free, White Hard Gelatin Capsules
      • Cargill to Double Production of Tapioca Syrup
      • Southwest College of Naturopathic Medicine to Become Sonoran University of Health Sciences
      • Quality Testing of CoQ10 and Quercetin Brands Sold on Amazon Finds Continued Failure
      • Authenticating Ginkgo Biloba Leaf Extract: Lab Guidance Document Reviews Analytical Methods
      View Breaking News >
      CURRENT ISSUE

      May 2022

      • Aging in Place: Lifestyle Supplements Science-Based Solutions
      • Getting an Edge in Esports: Meeting Health & Nutrition Needs
      • Nutraceuticals for Men: Muscle Health and Performance Nutrition

      Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
      You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

      • About Us
      • Privacy Policy
      • Terms And Conditions
      • Contact Us

      follow us

      Subscribe
      Nutraceuticals World

      Latest Breaking News From Nutraceuticals World

      Lonza Expands Capsugel Capsule Offering with Titanium Dioxide-Free, White Hard Gelatin Capsules
      Cargill to Double Production of Tapioca Syrup
      Southwest College of Naturopathic Medicine to Become Sonoran University of Health Sciences
      Coatings World

      Latest Breaking News From Coatings World

      Lan Deng Joins The ChemQuest Group as Director
      Benjamin Moore Receives Two J.D. Power Awards
      Sherwin-Williams Declares Dividend of $0.60 per Common Share
      Medical Product Outsourcing

      Latest Breaking News From Medical Product Outsourcing

      MPO's Most-Read Stories This Week—May 14
      Teleflex Launches UroLift 2 System and UroLift ATC System in the U.S.
      ENDRA Life Sciences Achieves ISO 13485 Recertification
      Contract Pharma

      Latest Breaking News From Contract Pharma

      LOTTE to Purchase BMS East Syracuse NY Manufacturing Facility
      Bora Pharmaceuticals Acquires CDMO Assets from Eden Biologics
      Cytiva Opening New Facility in Switzerland
      Beauty Packaging

      Latest Breaking News From Beauty Packaging

      5 Packaging Execs Inducted into NJPEC Hall of Fame
      Nautica Unveils New Eco-Conscious, Alcohol-Free Fragrance
      Sigma Beauty Launches Clean Blushes, Bronzers and Highlighters
      Happi

      Latest Breaking News From Happi

      Proposed Senate FDA Legislation Includes Cosmetics Reform
      China Beauty Sales Slow; Blueland Enters Personal Care Category; Lady Gaga’s Cosmetics Relaunch
      Method For Stabilizing Retinoic Acid Precursors
      Ink World

      Latest Breaking News From Ink World

      Weekly Recap: INX’s New VC Fund, Flint Group and Siegwerk Lead This Week’s News
      The 2022 CPIPC Golf Outing Set for June 22
      NUtec’s NUbis Bulk Ink System Enables Continuous Printing
      Label & Narrow Web

      Latest Breaking News From Label & Narrow Web

      LemuGroup hosting Open House, Lynn Perenic honored and more
      PCMC and Hudson-Sharp assist Aspen Press & Packaging
      LemuGroup prepares for Open House in Spain
      Nonwovens Industry

      Latest Breaking News From Nonwovens Industry

      Weekly Recap: Ontex Confirms Possibility of Attindas Deal, Purell Launches New Wipes & More
      TSG Finishing Starts Modernization Project
      Berry Global Sets New Target to Reduce Scope 3 Emissions
      Orthopedic Design & Technology

      Latest Breaking News From Orthopedic Design & Technology

      ODT's Most-Read Stories This Week—May 14
      Steven Haddad Joins Extremity Medical as Chief Clinical Officer
      FDA OKs Accelus' FlareHawk TiHawk11 Interbodies
      Printed Electronics Now

      Latest Breaking News From Printed Electronics Now

      Weekly Recap: Fraunhofer, Nanosys and Avery Dennison Lead This Week’s Stories
      eMagin Corporation Announces 1Q 2022 Results
      Identiv Continues to Expand Global RFID, IoT Footprint

      Copyright © 2022 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

      AD BLOCKER DETECTED

      Our website is made possible by displaying online advertisements to our visitors.
      Please consider supporting us by disabling your ad blocker.


      FREE SUBSCRIPTION Already a subscriber? Login