• Login
    • Join
  • FOLLOW:
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Exclusives
    • Nutraceuticals
    • Markets
    • Health
    • Jobs
    • Events
    • Buyers' Guide
    • Showcases
    • More
  • Magazine
  • News
  • Exclusives
  • Nutraceuticals
  • Markets
  • Health
  • Jobs
  • Events
  • Buyers' Guide
  • Showcases
  • Current & Past Issues
    Features
    Columns
    Editorials
    Digital Edition
    Subscribe Now
    Advertise Now
    eNewsletter
    Editorial Guidelines
    Top Features
    (Re)Open for Business: China’s Strong Demand for Natural Products Spells Opportunity for U.S. Brands

    Review Finds No Causative Connection Between Dietary Supplements and Eating Disorders

    KA! Empathogenics: Creating Calm and Connectedness with Inspiration from Nature

    Moms Raise the Bar for Kids Supplements

    Cellular Aging and Longevity: Ingredients for a New Age of Health
    Breaking News
    Certifications, Approvals and Patents
    Exclusives
    Industry & Market News
    People
    Products
    Regulatory
    Glossary
    Research
    Supplier News
    Supplier Insights
    Live From Shows
    Top News
    Premium Label & Packaging Solutions Receives Safe Quality Food (SQF) Certification

    Inulinase Enzymes May Benefit Gut Symptoms of FODMAP Digestion

    Verdure Sciences’ Boswellia Ingredient Receives USP Verification

    Sabinsa Commits to Solar Energy Project

    Bioiberica’s DAOgest Authorized as Novel Food ingredient in EU
    Exclusives
    Blogs & Guest Articles
    Health E-Insights
    Area Code 420
    eBook
    Antioxidants
    Dairy-Based Ingredients
    Enzymes
    Fatty Acids
    Fiber & Carbohydrates
    Green Foods
    Herbs & Botanicals
    Marine Nutraceuticals
    Minerals
    Omega 3s
    Probiotics & Prebiotics
    Proteins, Peptides, Amino Acids
    Sweeteners
    Vitamins

    ‘Uniquely Unbound’: Releasing the Potential, and Genius, of Walnuts

    Inulinase Enzymes May Benefit Gut Symptoms of FODMAP Digestion

    Verdure Sciences’ Boswellia Ingredient Receives USP Verification

    Bioiberica’s DAOgest Authorized as Novel Food ingredient in EU

    Beneo Expands Sugar Reduction Line with scFOS Ingredient
    Consumer Trends
    Contract Manufacturing
    Cosmeceuticals / Nutricosmetics
    Delivery & Dosage Technologies
    Dietary Supplements
    Flavors & Colors
    Functional Foods & Beverages
    Healthcare Trends
    Medical Nutrition
    Mergers & Acquisitions
    Natural/Organic
    Nutrition Bars
    Packaging
    Pet Nutraceuticals
    Quality & Safety
    Regulations
    Research
    Testing
    World Markets

    ‘Uniquely Unbound’: Releasing the Potential, and Genius, of Walnuts

    Premium Label & Packaging Solutions Receives Safe Quality Food (SQF) Certification

    Inulinase Enzymes May Benefit Gut Symptoms of FODMAP Digestion

    Gaming and Esports Health Concerns

    (Re)Open for Business: China’s Strong Demand for Natural Products Spells Opportunity for U.S. Brands
    Bone & Joint Health
    Cancer Risk
    Cardiovascular Health
    Cognitive Function
    Diabetes & Blood Sugar Management
    Digestive Health
    Energy
    Eye Health
    Healthy Aging
    Immune Function
    Infant & Children's Health
    Inflammation
    Men's Health
    Mood Health & Sleep
    Oral Health
    Sexual & Reproductive Health
    Skin Health
    Sports Nutrition
    Weight Management/Weight Loss
    Women's Health

    ‘Uniquely Unbound’: Releasing the Potential, and Genius, of Walnuts

    Inulinase Enzymes May Benefit Gut Symptoms of FODMAP Digestion

    Gaming and Esports Health Concerns

    Bioiberica’s DAOgest Authorized as Novel Food ingredient in EU

    Review Finds No Causative Connection Between Dietary Supplements and Eating Disorders
    Industry Events
    Live From Show Events
    Webinars
    All Companies
    Categories
    Trade Associations
    Company Capabilities
    International Buyers Guide Companies
    Botanic Healthcare LLC

    JRS Pharma

    Bioenergy Life Science, Inc. (BLS)

    Verdure Sciences

    Xsto Solutions
    Companies
    Product Releases
    News Releases
    Literature / Brochures
    White Papers
    Jobs
    VIdeos
    Services
    Add New Company
    International Buyers Guide Companies
    Botanic Healthcare LLC

    JRS Pharma

    Bioenergy Life Science, Inc. (BLS)

    Verdure Sciences

    Xsto Solutions
    • Magazine
      • Current / Back Issue
      • Features
      • Editorial
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Editorial Guidelines
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Buyers' Guide
      • All Companies
      • Categories
      • Trade Associations
      • Company Capabilities
    • Nutraceuticals
      • Antioxidants
      • Dairy-Based Ingredients
      • Enzymes
      • Fatty Acids
      • Fiber & Carbohydrates
      • Green Foods
      • Herbs & Botanicals
      • Marine Nutraceuticals
      • Minerals
      • Omega 3s
      • Probiotics & Prebiotics
      • Proteins, Peptides, Amino Acids
      • Sweeteners
      • Vitamins
    • Markets
      • Consumer Trends
      • Contract Manufacturing
      • Cosmeceuticals / Nutricosmetics
      • Delivery & Dosage Technologies
      • Dietary Supplements
      • Flavors & Colors
      • Functional Foods & Beverages
      • Healthcare Trends
      • Medical Nutrition
      • Mergers & Acquisitions
      • Natural/Organic
      • Nutrition Bars
      • Packaging
      • Pet Nutraceuticals
      • Quality & Safety
      • Regulations
      • Research
      • Testing
      • World Markets
    • Health
      • Bone & Joint Health
      • Cancer Risk
      • Cardiovascular Health
      • Cognitive Function
      • Diabetes & Blood Sugar Management
      • Digestive Health
      • Energy
      • Eye Health
      • Healthy Aging
      • Immune Function
      • Infant & Children's Health
      • Inflammation
      • Men's Health
      • Mood Health & Sleep
      • Oral Health
      • Sexual & Reproductive Health
      • Skin Health
      • Sports Nutrition
      • Weight Management/Weight Loss
      • Women's Health
    • Online Exclusives
    • Webinars
    • Slideshows
    • Blogs & Guest Articles
    • Health E-Insights
    • Videos
    • Podcasts
    • Infographics
    • eBook
    • Whitepapers
    • Research
      • TrendSense
      • Monograph Center
      • White Papers
      • Research News
    • Jobs
    • Events
      • Industry Events
      • Live From Show Events
      • Webinars
    • Supplier Showcases
      • Companies
      • Product Releases
      • News Releases
      • Literature / Brochures
      • White Papers
      • Jobs
      • VIdeos
      • Services
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Breaking News

    Consumers Driven to Discover New Flavors

    Two thirds of U.S. survey respondents said they love to try new flavors, and there’s a role for reinvented classics too.

    Consumers Driven to Discover New Flavors
    07.03.19
    The search for something new, different, and exciting is leading flavor developments in food and beverage, supported by an ongoing interest in natural, clean label, and healthier options. “New Discoveries” has emerged as the leader in Innova Market Insights’ Top Flavor Trends for 2019, as the company analyzes global developments in food and beverage launch activity and consumer research to highlight the trends most likely to impact the food and beverage industry over the coming year and beyond.
     
    Innova Market Insights Top Flavor Trends for 2019 are:
     
    1. New Discoveries
    Consumers are on a big, broad journey of discovery, moving out of their comfort zones to explore new food experiences, with flavor playing a major part in that. This is illustrated by the fact that two out of three U.S. respondents in an Innova Market Insights survey agreed with a statement that they love to discover new flavors. Even among more traditional consumers who didn’t agree with the statement, there is still a role for reinventing classic flavors with novel twists, alongside developing new and more unusual flavors and combinations.
     
    2. Sensational Concepts
    Brands are leaning toward more remarkable and unusual flavor hybrids, as well as stronger taste experiences (hot, sweet, savory, etc.), while sour options are also surging in popularity. Well-established sweet and salty combinations are being joined by a whole raft of other hybrid flavor solutions, led by initiatives such as sushi pizza, spicy tuna roll corn dogs, pasta bacon tacos and ramen burgers in the foodservice sector.
     
    3. Sophisticated Touch
    Established flavors perceived to be dull are being reinvented, often in much more complex and sophisticated combinations. An aging population globally is driving the demand for more adult-oriented options, with traditional coffee flavor, for example, increasingly giving way to more upmarket, added-value and on-trend options, such as Cold Brew Caramel Latte, in a whole range of food and beverage products. As well as coffee, other adult-oriented flavors growing in popularity include various types of alcohol, as well as smoke/roasted options.
     
    4. Cultural Celebration
    Consumers regard themselves as world citizens and are increasingly interested in diverse flavors inspired by foreign cuisines. Southeast Asian, East Asian, Mediterranean and Middle Eastern flavors are more in evidence in traditional and familiar Western snacks, beverages and ready-to-eat meals. This demand for authentic-style ethnic alternatives focuses not just on flavor, but also recipes and even product/ingredients origins/provenance.
     
    5. Fifth Dimension
    Umami is the fifth basic taste after sweet, sour, bitter and salty but unlike the others, it’s hard to define. Often described as savory, meaty deliciousness, it comes down to the taste of glutamates on the tongue. Western awareness remains low, but the rising demand for exotic flavors and convenient home cooking is driving growth of launches with an umami claim. Conversely, umami is well-established and understood in the East, but the recent focus on mindful food choices and the demand for clean and healthy products has driven the use of ingredients with a natural source of umami taste.
     
    The other top trends identified by Innova Market Insights are:
     
    6. Bitter is Back
    7. Botanicals Branch Out
    8. Fruitful Favorites
    9. Functionally Flavorful
    10. Flavor Connections
     
    Innova Market Insights will present the Flavor Trends for 2019 on Wednesday, July 10, 2019 at 4 pm CEST/10 am EDT. Register for the webinar by clicking here.
    Related Searches
    • survey
    • flavor
    • clean label
    • Botanicals
    Related Knowledge Center
    • Consumer Trends
    • Flavors & Colors
    Suggested For You
    Natural Formulas Bolster Energy & Vitality Natural Formulas Bolster Energy & Vitality
    Boom in Snacking Leads to Fourth Meal Culture Boom in Snacking Leads to Fourth Meal Culture
    Move Over Mainstream, Healthy Foods Are Here to Stay Move Over Mainstream, Healthy Foods Are Here to Stay
    Clean & Fresh:  Innovation Saturates  Beverage Market Clean & Fresh: Innovation Saturates Beverage Market
    Hydrosol Presents Plant-Based Meat and Dairy Alternatives Hydrosol Presents Plant-Based Meat and Dairy Alternatives
    Innova Market Insights Finds Boomers Driving Sugar Replacement Innova Market Insights Finds Boomers Driving Sugar Replacement
    Adventurous Consumers Love to Discover New Flavors Adventurous Consumers Love to Discover New Flavors
    Sibelius Natural Products Expands into European Market Sibelius Natural Products Expands into European Market
    Sweet Potatoes Gain Favor as Consumers Make Healthier Food Choices Sweet Potatoes Gain Favor as Consumers Make Healthier Food Choices
    Tea Triumphs as Consumers Crave its Flavor and Functional Benefits Tea Triumphs as Consumers Crave its Flavor and Functional Benefits
    OptiPEA Offers an Alternative to ‘Problem Child’ CBD OptiPEA Offers an Alternative to ‘Problem Child’ CBD
    Turmeric & Curcumin: Rising Stars of the Nutrition World Turmeric & Curcumin: Rising Stars of the Nutrition World
    Plant-Powered Proteins Thrive in the Sports Nutrition Sector Plant-Powered Proteins Thrive in the Sports Nutrition Sector
    EPIC Provisions Introduces Rise & Grind Bars EPIC Provisions Introduces Rise & Grind Bars
    Health Drives Surge in Alternative, Plant-Based Product Options Health Drives Surge in Alternative, Plant-Based Product Options

    Related Features

    • Consumer Trends | Energy | Healthcare Trends | Herbs & Botanicals | Proteins, Peptides, Amino Acids | Sports Nutrition
      Natural Formulas Bolster Energy & Vitality

      Natural Formulas Bolster Energy & Vitality

      Products that can sustain focus and alertness attract all types of consumers, from gamers to weekend warriors.
      By Nutraceuticals World Staff 07.03.19

    • Breaking News | Consumer Trends | Functional Foods & Beverages | Industry & Market News | Nutrition Bars & Snacks
      Boom in Snacking Leads to Fourth Meal Culture

      Boom in Snacking Leads to Fourth Meal Culture

      Increased demand for convenient, healthy snacking options demonstrates changing eating habits.
      06.24.19

    • Consumer Trends | Energy | Flavors & Colors | Functional Foods & Beverages | Herbs & Botanicals | Probiotics & Prebiotics | Sweeteners
      Clean & Fresh:  Innovation Saturates  Beverage Market

      Clean & Fresh: Innovation Saturates Beverage Market

      Competition is fierce as consumers clamor for healthy, natural, and functional drinks.
      By Sean Moloughney, Editor 06.03.19


    • Delivery & Dosage Technologies | Flavors & Colors | Functional Foods & Beverages | Natural/Organic | Sweeteners
      Move Over Mainstream, Healthy Foods Are Here to Stay

      Move Over Mainstream, Healthy Foods Are Here to Stay

      Thanks to the efforts of flavor and color companies, healthy products are officially upstaging sugar-laden, artificially flavored/colored counterparts.
      By Becky Wright, Contributing Writer 06.03.19

    • Dairy-Based Ingredients | Functional Foods & Beverages | Nutrition Bars & Snacks | Proteins, Peptides, Amino Acids

      Hydrosol Presents Plant-Based Meat and Dairy Alternatives

      Showcasing animal-free foods that deliver on taste and texture.
      05.31.19

    Loading, Please Wait..
    Trending
    • Soviets Took Probiotics To The Next Level
    • Vidya Herbs Invests In US Market With New Facility
    • Nature’s Bounty Reveals Women’s Health Supplements For Hair Growth And Weight Management
    Breaking News
    • Premium Label & Packaging Solutions Receives Safe Quality Food (SQF) Certification
    • Inulinase Enzymes May Benefit Gut Symptoms of FODMAP Digestion
    • Verdure Sciences’ Boswellia Ingredient Receives USP Verification
    • Sabinsa Commits to Solar Energy Project
    • Bioiberica’s DAOgest Authorized as Novel Food ingredient in EU
    View Breaking News >
    CURRENT ISSUE

    May 2023

    • Cellular Aging and Longevity: Ingredients for a New Age of Health
    • Addressing the Plastic-Packaging Problem: Getting to Zero-Waste with Zero Compromise
    • Moms Raise the Bar for Kids Supplements
    • Building on Steps to Improve Children’s Health Around the World
    • FDA Remains Focused on Modernizing DSHEA
    • View More >

    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    Premium Label & Packaging Solutions Receives Safe Quality Food (SQF) Certification
    Inulinase Enzymes May Benefit Gut Symptoms of FODMAP Digestion
    Verdure Sciences’ Boswellia Ingredient Receives USP Verification
    Coatings World

    Latest Breaking News From Coatings World

    OQ Chemicals Launches Cost-Cutting Program and Organizational Realignment in Germany
    BASF Strengthens R&D with More Powerful Supercomputer
    Safic-Alcan Expands its Presence in Africa with the Launch of Safic-Alcan East Africa in Kenya
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    Vascular Surgeon Imprisoned and Fined for Decade-Long Healthcare Fraud
    Remote Monitoring, Digital Health Help Advance Wound Care Treatment
    MLM Biologics Developing Wound Infection Prevention Device for Military
    Contract Pharma

    Latest Breaking News From Contract Pharma

    Catalent Adds New Cryogenic Capabilities at Japanese Facility
    Lifecore Biomedical Enters into $150M New Financing Deal
    WuXi Biologics Receives 2023 ISPE Facility of the Year Award
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    How Robots & Artificial Intelligence are Transforming Unilever's Material Innovation Factory
    Top 10 Most Popular Hair Care Brands in the U.S.—Ranked by Searches
    Aloette Cosmetics Launches Daily Mineral Shield Sunscreen
    Happi

    Latest Breaking News From Happi

    Mielle Organics Taps Angel Reese as New Ambassador
    Winnie Harlow’s Cay Skin Launches Isle Nourishing Body Mist SPF 50
    Hair Products Market to Grow by $19.4 Million During 2022-2027: Technavio
    Ink World

    Latest Breaking News From Ink World

    Weekly Recap: INX Digital, Mexar and hubergroup Top This Week’s Stories
    Richnerstutz AG Acquires an EFI VUTEk Q5r Superwide Roll-to-Roll Printer
    BASF Strengthens Its R&D with More Powerful Supercomputer
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    Sun Chemical releases Spring 2023 Regulatory Newsletter
    Tageos unveils new RAIN RFID inlays
    Sandon Global joins FINAT
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    Suominen Appoints SVP, Transformation Management Office
    Minnesota Signs PFAS Ban in Consumer Products
    Domtar Celebrates Airlaid Nonwovens Expansion
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    AlloSource Launches AlloMend Duo Acellular Dermal Matrix
    TendoNova Inks Partnership With AcCELLerated Biologics
    Stryker Achieves First Surgeries Using Q Guidance System with Cranial Guidance Software
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    Weekly Recap: Smart Skis, Universal Display Top This Week’s Stories
    Wiliot Appoints Antony Yousefian as VP of Climate & Circularity
    HID Unveils Eco-friendly Bamboo Access Cards

    Copyright © 2023 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login