• Login
    • Join
  • FOLLOW:
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Exclusives
    • Nutraceuticals
    • Markets
    • Health
    • Jobs
    • Events
    • Buyers' Guide
    • Showcases
    • More
  • Magazine
  • News
  • Exclusives
  • Nutraceuticals
  • Markets
  • Health
  • Jobs
  • Events
  • Buyers' Guide
  • Showcases
  • Current & Past Issues
    Features
    Columns
    Editorials
    Digital Edition
    Subscribe Now
    Advertise Now
    eNewsletter
    Editorial Guidelines
    Top Features
    Contract Manufacturing: Trials & Tribulations of Today’s Supply Chains

    Analytical Testing in Nutraceuticals: Methods and Mindsets to Uphold Quality

    Nutrition and Flavor: Formulating for Modern Product Preferences

    What Do Consumers Know About the Gut Microbiome?

    How Will the European Green Deal Impact Dietary Supplements?
    Breaking News
    Certifications, Approvals and Patents
    Exclusives
    Industry & Market News
    People
    Products
    Regulatory
    Research
    Supplier News
    Supplier Insights
    Live From Shows
    Top News
    3i Solutions Announces New Leadership Positions

    INS Nutra Opens Gummy Manufacturing Facility

    Vital Nutrients Launches First Vegan Omega Supplement with SPMs

    Earth Mama Organics Achieves 'Plastic Neutral' Certification

    TopGum Gummies Receives USDA Organic Certification
    Exclusives
    Blogs & Guest Articles
    Health E-Insights
    Area Code 420
    eBook
    Antioxidants
    Dairy-Based Ingredients
    Enzymes
    Fatty Acids
    Fiber & Carbohydrates
    Green Foods
    Herbs & Botanicals
    Marine Nutraceuticals
    Minerals
    Omega 3s
    Probiotics & Prebiotics
    Proteins, Peptides, Amino Acids
    Sweeteners
    Vitamins

    Vital Nutrients Launches First Vegan Omega Supplement with SPMs

    Bill Chioffi Joins Nammex as Chief Strategy and Innovation Officer

    FDA Issues ‘No Questions’ Letter for Chiber Mushroom Fiber Preservative

    VITAL Ancillary Study Finds No Link Between Vitamin D and Bone Fracture Risk

    FDA Issues Final Guidance on NAC Supplements
    Consumer Trends
    Contract Manufacturing
    Cosmeceuticals / Nutricosmetics
    Delivery & Dosage Technologies
    Dietary Supplements
    Flavors & Colors
    Functional Foods & Beverages
    Healthcare Trends
    Medical Nutrition
    Mergers & Acquisitions
    Natural/Organic
    Nutrition Bars
    Packaging
    Pet Nutraceuticals
    Quality & Safety
    Regulations
    Research
    Testing
    World Markets

    3i Solutions Announces New Leadership Positions

    INS Nutra Opens Gummy Manufacturing Facility

    Vital Nutrients Launches First Vegan Omega Supplement with SPMs

    Earth Mama Organics Achieves 'Plastic Neutral' Certification

    TopGum Gummies Receives USDA Organic Certification
    Bone & Joint Health
    Cancer Risk
    Cardiovascular Health
    Cognitive Function
    Diabetes & Blood Sugar Management
    Digestive Health
    Energy
    Eye Health
    Healthy Aging
    Immune Function
    Infant & Children's Health
    Inflammation
    Men's Health
    Mood Health & Sleep
    Oral Health
    Sexual & Reproductive Health
    Skin Health
    Sports Nutrition
    Weight Management/Weight Loss
    Women's Health

    Vital Nutrients Launches First Vegan Omega Supplement with SPMs

    VITAL Ancillary Study Finds No Link Between Vitamin D and Bone Fracture Risk

    Krill Oil Study Provides Evidence of Osteoarthritis Benefits

    Immunobiotic Heat-Killed Bacteria Linked to Skin Benefits

    Folic Acid Appears Beneficial in Type 2 Diabetes
    Industry Events
    Live From Show Events
    Webinars
    All Companies
    Categories
    Trade Associations
    Company Capabilities
    International Buyers Guide Companies
    Sabinsa Corporation

    Aiya America, Inc. (Aiya Matcha)

    Nutrition21, LLC

    Ecuadorian Rainforest

    Atlantia Clinical Trials
    Companies
    Product Releases
    News Releases
    Literature / Brochures
    White Papers
    Jobs
    VIdeos
    Services
    Add New Company
    International Buyers Guide Companies
    Sabinsa Corporation

    Aiya America, Inc. (Aiya Matcha)

    Nutrition21, LLC

    Ecuadorian Rainforest

    Atlantia Clinical Trials
    • Magazine
      • Current / Back Issue
      • Features
      • Editorial
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Editorial Guidelines
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Buyers' Guide
      • All Companies
      • Categories
      • Trade Associations
      • Company Capabilities
    • Nutraceuticals
      • Antioxidants
      • Dairy-Based Ingredients
      • Enzymes
      • Fatty Acids
      • Fiber & Carbohydrates
      • Green Foods
      • Herbs & Botanicals
      • Marine Nutraceuticals
      • Minerals
      • Omega 3s
      • Probiotics & Prebiotics
      • Proteins, Peptides, Amino Acids
      • Sweeteners
      • Vitamins
    • Markets
      • Consumer Trends
      • Contract Manufacturing
      • Cosmeceuticals / Nutricosmetics
      • Delivery & Dosage Technologies
      • Dietary Supplements
      • Flavors & Colors
      • Functional Foods & Beverages
      • Healthcare Trends
      • Medical Nutrition
      • Mergers & Acquisitions
      • Natural/Organic
      • Nutrition Bars
      • Packaging
      • Pet Nutraceuticals
      • Quality & Safety
      • Regulations
      • Research
      • Testing
      • World Markets
    • Health
      • Bone & Joint Health
      • Cancer Risk
      • Cardiovascular Health
      • Cognitive Function
      • Diabetes & Blood Sugar Management
      • Digestive Health
      • Energy
      • Eye Health
      • Healthy Aging
      • Immune Function
      • Infant & Children's Health
      • Inflammation
      • Men's Health
      • Mood Health & Sleep
      • Oral Health
      • Sexual & Reproductive Health
      • Skin Health
      • Sports Nutrition
      • Weight Management/Weight Loss
      • Women's Health
    • Online Exclusives
    • Webinars
    • Slideshows
    • Blogs & Guest Articles
    • Health E-Insights
    • Videos
    • Podcasts
    • Infographics
    • eBook
    • Whitepapers
    • Research
      • TrendSense
      • Monograph Center
      • White Papers
      • Research News
    • Jobs
    • Events
      • Industry Events
      • Live From Show Events
      • Webinars
    • Supplier Showcases
      • Companies
      • Product Releases
      • News Releases
      • Literature / Brochures
      • White Papers
      • Jobs
      • VIdeos
      • Services
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Breaking News

    Survey Reveals Beets are Boss Among RDs, Keto is King for Consumers

    Pollock Communications and Today's Dietitian survey uncovers what's hot in 2019 food and nutrition.

    Survey Reveals Beets are Boss Among RDs, Keto is King for Consumers
    Survey Reveals Beets are Boss Among RDs, Keto is King for Consumers
    Related CONTENT
    • Trend Spotlight for 2019
    • Consumer Interest in Plant-Based Nutrition Flourishes
    • 10 Healthy Snack Trends for 2019
    • PURIS Debuts Fava Bean Protein
    • DuPont Research Shows Increase in Plant-Based Eating
    12.28.18
    We've heard of the ketogenic ("keto") diet, fermented foods, non-dairy milks, and plant proteins, but what do they all have in common? They are some of the hottest food and nutrition trends to look for in 2019, according to dietitians surveyed in the 7th annual Pollock Communications and Today's Dietitian "What's Trending in Nutrition" survey.  With 1,342 registered dietitian nutritionists (RDNs) responding, the survey divulges what leading RDNs predict consumers are thinking and eating. 
     
    While fermented foods hold steady as the #1 superfood for 2018 and 2019, some surprising newcomers have made the list, including beets, blueberries, and non-dairy milks. And in a shocking switch, RDNs predict that a "healthy" label will begin to surpass cost and taste when it comes to consumer purchase drivers. A not-so-surprising trend dietitians report is the rise of keto as the most popular consumer diet, ousting clean eating from last year's top spot, with intermittent fasting making its debut as #2. It's clear from these predictions that consumers are on the hunt for a flat belly and will take extreme diet measures in their pursuit.
     
    "It's not that ‘clean eating’ has declined in popularity," said Jenna A. Bell, PhD, RDN, SVP of Pollock Communications. "We are still seeing the consumer push for cleaner labels and the industry continues their work to deliver it. But what's different here is that millennial consumers are going beyond eliminating a food group, like cutting gluten, to making more drastic changes that require real lifestyle adjustments." Dr. Bell explained that this movement reflects a greater recognition of the importance of what we eat. She says, "it's beyond food is medicine; now food is the core of wellness."  
     
    Top 10 Superfoods for 2019
    RDNs predict fermented foods—like yogurt, Kefir, kombucha, sauerkraut, tempeh, kimchi, and miso—will continue to be highly sought after by consumers in 2019, likely for their powerful benefits from boosting gut health to blunting inflammation. Kale has fallen off the top 10 list, with non-dairy milks nabbing the #10 spot. This underscores the rise in popularity of plant proteins and finding plant-based swaps. Other superfood list newcomers, beets and blueberries join this list of dietitian superfood predictions for 2019:  
    1.     Fermented foods, like yogurt 
    2.     Avocado 
    3.     Seeds 
    4.     Ancient Grains 
    5.     Exotic fruit, like acai, golden berries 
    6.     Blueberries 
    7.     Beets 
    8.     Nuts 
    9.     Coconut products 
    10.  Non-dairy milks

    "Plant-based eating has been a major focus in the dietetic community," said Dr. Bell. "Now, consumers are hearing this message and it's what they want." This is apparent in the growth of seeds, nuts, and non-dairy alternatives. The supermarket milk case has gone from cow to soy, rice, almond, coconut, walnut, and oats! Consumers are fulfilling their health and protein needs with a diverse number of dairy and non-dairy products.”
     
    To Eat or Not to Eat—That is the Trend
    Consumers realize that what they eat affects how they feel, and based on the trends reported, RDNs think that consumers are looking for diets that primarily drive weight loss. As RDNs predicted, keto was a diet trend to watch in 2018, and it has soared in popularity. RDNs agree the keto craze will continue in 2019, with consumers significantly reducing carbohydrates, grains and sugar in favor of vegetables, animal fat, and meat. According to the survey, RDNs believe the next big diet—or lack thereof—will be intermittent fasting, with clean eating coming in as third most popular.  
     
    "We have witnessed a progression in consumer demand for ‘health’ and ‘clean’ throughout the seven years of our survey, and as millennials have been moving into their 30s," said Louise Pollock, president of Pollock Communications. "We have seen the food industry respond by changing their strategy from a taste, cost-driven approach to one that appeals to these powerful health and wellness-seeking consumers."
     
    Choose Wisely— ‘Healthy’ Holds the Halo
    One of the most interesting findings for 2019 is RDNs predict that consumers will be more concerned about the healthfulness of food products than the cost and taste when making purchasing decisions. Healthfulness has hovered near the top 3 purchase drivers in recent years, but it's notable that for the first time it has moved up to the #2 spot, reinforcing the demand for better-for-you food choices. Convenience remains a steady stronghold at #1, with cost and taste at the #3 and #4 spots, followed by natural, organic and gluten-free. 
     
    Advice from the Experts – RDNs Know Best
    According to RDNs, Facebook is still the #1 source of where consumers receive nutrition misinformation, followed by blogs and Instagram. And celebrities and friends/family remain the top sources of who consumers get nutrition misinformation from. But when in doubt, RDNs feel that it's always best to ask the experts – RDNs – who agree that consumers should eat more servings of vegetables per day and increase fiber intake, which helps promote a healthy gut and improve overall well-being.
     
    "RDs are experts at predicting trends because they consistently know what to expect from consumers," saidMara Honicker, publisher of Today's Dietitian. "Their trustworthy nutrition knowledge educates and improves consumer wellness, and their insights drive the future of food in industry and public policy."
     
     
    Related Searches
    • Acai
    • Vegetables
    • Dairy
    • Superfood
    Related Knowledge Center
    • Natural/Organic
    • Herbs & Botanicals
    • Nutrition Bars & Snacks
    Suggested For You
    Trend Spotlight for 2019 Trend Spotlight for 2019
    Consumer Interest in Plant-Based Nutrition Flourishes Consumer Interest in Plant-Based Nutrition Flourishes
    10 Healthy Snack Trends for 2019 10 Healthy Snack Trends for 2019
    PURIS Debuts Fava Bean Protein PURIS Debuts Fava Bean Protein
    DuPont Research Shows Increase in Plant-Based Eating DuPont Research Shows Increase in Plant-Based Eating
    Axiom Foods Focuses on Plant Protein Innovation & Industry Forecasting Axiom Foods Focuses on Plant Protein Innovation & Industry Forecasting
    AIDP Continues to Build Branded Ingredient Portfolio AIDP Continues to Build Branded Ingredient Portfolio
    Assessing the Nutrition and Health Claims Regulation 10 Years Later Assessing the Nutrition and Health Claims Regulation 10 Years Later
    Green Foods: Whole Nutrition for Health-Minded Consumers Green Foods: Whole Nutrition for Health-Minded Consumers
    Glanbia and Güdpod Corp. Plan to Shake up Protein Market Glanbia and Güdpod Corp. Plan to Shake up Protein Market
    Parabel Earns GRAS No Objection Letter For LENTEIN Parabel Earns GRAS No Objection Letter For LENTEIN
    ‘Plant-Based’ Product Claims Increase 62% in Four Years ‘Plant-Based’ Product Claims Increase 62% in Four Years
    DSM Enters B2C Personalized Nutrition Market with Investment in Mixfit DSM Enters B2C Personalized Nutrition Market with Investment in Mixfit
    Flavors & Colors: Opportunities for Clean Labels Flavors & Colors: Opportunities for Clean Labels

    Related Editorial

    • Consumer Trends | Digestive Health | Herbs & Botanicals | Immune Function | Quality & Safety | Regulations
      Trend Spotlight for 2019

      Trend Spotlight for 2019

      As companies embark on a new year, here’s a handful of trends and themes to consider.
      By Sean Moloughney, Editor 01.03.19

    • Breaking News | Consumer Trends | Herbs & Botanicals | Industry & Market News | Natural/Organic | Proteins, Peptides, Amino Acids
      Consumer Interest in Plant-Based Nutrition Flourishes

      Consumer Interest in Plant-Based Nutrition Flourishes

      Innova Market Insights reports 39% of U.S. consumers have increased consumption of fruit and vegetables in order to be healthy.
      12.27.18

    • Consumer Trends | Digestive Health | Fiber & Carbohydrates | Functional Foods & Beverages | Healthcare Trends | Natural/Organic | Nutrition Bars & Snacks | Probiotics & Prebiotics | Proteins, Peptides, Amino Acids | Sweeteners
      10 Healthy Snack Trends for 2019

      10 Healthy Snack Trends for 2019

      Nearly 5,000 food and nutrition experts predict 2019's developing ingredients, flavors, and wellness practices.
      12.04.18


    • PURIS Debuts Fava Bean Protein

      PURIS Debuts Fava Bean Protein

      Company scaling up production capacity of plant proteins.
      11.15.18

    • Breaking News | Consumer Trends | Industry & Market News

      DuPont Research Shows Increase in Plant-Based Eating

      Almost 60% of survey respondents said their change to plant-based food was permanent or they hoped it was permanent.
      11.13.18

    Loading, Please Wait..
    Trending
    • First Day Life Shuts Down Children's Behavioral, Cognitive Health Claims Following Challenge
    • Study Examines Vitamin K2 Content In Cheese
    • Pycnogenol Evidenced To Have Skin Benefits In Dermatology Study
    Breaking News
    • 3i Solutions Announces New Leadership Positions
    • INS Nutra Opens Gummy Manufacturing Facility
    • Vital Nutrients Launches First Vegan Omega Supplement with SPMs
    • Earth Mama Organics Achieves 'Plastic Neutral' Certification
    • TopGum Gummies Receives USDA Organic Certification
    View Breaking News >
    CURRENT ISSUE

    July/August 2022

    • A Growing Herbal Products Market Still Faces Formidable Threats, Challenges
    • Analytical Testing in Nutraceuticals: Methods and Mindsets to Uphold Quality
    • Nutrition and Flavor: Formulating for Modern Product Preferences
    • Contract Manufacturing: Trials & Tribulations of Today’s Supply Chains
    • How Will the European Green Deal Impact Dietary Supplements?
    • What Do Consumers Know About the Gut Microbiome?
    • View More >

    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    3i Solutions Announces New Leadership Positions
    INS Nutra Opens Gummy Manufacturing Facility
    Vital Nutrients Launches First Vegan Omega Supplement with SPMs
    Coatings World

    Latest Breaking News From Coatings World

    ICP Building Solutions Group Names Sami Rahman New Chief Commercial Officer
    Tnemec Introduces Series 21 Epoxoline
    Make UK Defence Collaborates with HMG Paints
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    MPO's Most-Read Stories This Week—Aug. 6
    Ampersand Capital Partners Invests in Sterling Medical Devices
    ICG Acquires Seaway Plastics Engineering
    Contract Pharma

    Latest Breaking News From Contract Pharma

    Datwyler to Double Capacity at Production Ops in Pune
    Thorne HealthTech, AstraZeneca Entend AI Discovery Alliance
    Aptar Pharma Acquires Worldwide Rights to Pharmaxis’ Orbital Inhaler
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    Alicia Keys Introduces Keys Soulcare’s First SPF Skincare Offering
    Kylie Gets Backlash for Makeup Lab Photo Shoot
    Redken Celebrates Hair Gloss Day
    Happi

    Latest Breaking News From Happi

    CEO Named at Ourself, Ulta Beauty’s Digital Investment Fund, Spate Insight
    UK Society of Cosmetic Scientists Launches New Introduction to Cosmetic Science
    Metallic Eyeshadow, Body Glitter and Glow Blush Top Latest Beauty Searches: Spate
    Ink World

    Latest Breaking News From Ink World

    Weekly Recap: Zeller+Gmelin, Epple Druckfarben Lead This Week’s News Stories
    A-Flex Label Adds Epson SurePress UV Digital Label Press
    Ball Announces 2Q 2022 Results
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    FLAG to hold roundtable event at Labelexpo Americas
    Premier Packaging expands, Resource Label promotes culture and more
    Labelink acquires Taylor Label and The Label Factory
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    Weekly Recap: A New Day for Hygiene, Glatfelter Reports Q2 Results & More
    Dyper Achieves B Corp Certification
    Edgewell’s Sales Grow
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    ODT's Most-Read Stories This Week—Aug. 6
    Spineology Releases Endoscopic, Single-Tubular Retractor Fusion System
    GreenBone Signs Distribution Agreement for its Regenerative Scaffold
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    Weekly Recap: STMicroelectronics, NextFlex and onsemi Top This Week’s Stories
    Zebra Technologies Reports 2Q 2022 Results
    InnovationLab Demonstrates New PCB Production Method Based on Additive Manufacturing

    Copyright © 2022 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login