12.08.17
Hampton Creek, San Francisco, CA, a company that applies cutting-edge science and technology to create healthier, more sustainable foods, has introduced Just Scramble, a vegan, legume-based scramble that tastes like eggs. The first-of-its kind product will be rolling out first in San Francisco and expanding to additional locations and cities in 2018.
Just Scramble tastes like egg, is free of antibiotics and cholesterol, and its ingredients require less water and emit fewer carbon emissions than conventional eggs, the company said. The product is made from a 4,400-year-old legume called a mung bean that scrambles like an egg.
"We were lucky enough to find something that has impacted our food system for thousands of years and turn it into a meal that will impact it for thousands more," said Hampton Creek cofounder and CEO Josh Tetrick. “Launching Just Scramble is the culmination of years of hard work by our talented team."
Hampton Creek has received confirmation of "GRAS" (generally recognized as safe) status for its mung bean protein isolate from the U.S. Food and Drug Administration.
New Funding
As part of this launch, and to ensure the product’s rapid expansion, Hampton Creek announced that Radicle Impact and Blue Horizon, two firms that invest in systemic social and environmental impact, will be investing in the company alongside other mission-driven investors.
“We're pleased to have the opportunity to continue our longstanding support of Hampton Creek's mission. We appreciate the team's work endeavoring to build a healthier food system and environmental resilience through innovative, plant-based protein solutions. Transformation of incumbent systems on a large scale is never easy, and we admire the food justice and sustainability goals Josh Tetrick and the Hampton Creek team are trying to hold fast and accomplish,” said Dan Skaff, managing partner Radicle Impact.
“We’re excited to invest in Hampton Creek, which has proven itself to be an innovative and disruptive food company. We look forward to supporting the development of new plant-based products and seeing the Just-branded product line grow," said Blue Horizon CEO Roger Lienhard.
“Our vision requires global partnerships across disciplines and we’re grateful to have our new investors join Mitsui, Temasek, Founders Fund, Horizons, and other long-term partners in achieving our mission to build a world where everyone has the chance to eat well," Mr. Tetrick said of the capital that will be used to scale Just Scramble, among other uses.
Sustainability Metrics
Hampton Creek also released sustainability metrics for all of its products—including Just Scramble, the ingredients for which save more fresh water than conventional egg products and emit fewer greenhouse gases.
By choosing Just-branded products like Just Mayo, Dressing, Cookies and Cookie Dough over other leading brands, consumers helped save upwards of 254,000,000 gallons of fresh water between January 1 and October 31, 2017 – enough to fill more than 12,722 swimming pools. They’ve also helped avoid emitting over 2,511 metric tons of greenhouse gas emissions – the equivalent of more than 196,120 cars kept off the road for a day. On top of that, consumers have eliminated the need for more than 3,947,592 eggs.
“Our ingredient metrics and unique methodology can help make existing and future products more sustainable and we’ve begun reviewing additional factors like soil health, overall fossil fuel use and fertilizer run-off among others,” said Udi Lazimy, global plant sourcing lead at Hampton Creek. “Ultimately, we want our environmental impact work to encourage stronger sustainability analytics across the food industry."
Just Scramble tastes like egg, is free of antibiotics and cholesterol, and its ingredients require less water and emit fewer carbon emissions than conventional eggs, the company said. The product is made from a 4,400-year-old legume called a mung bean that scrambles like an egg.
"We were lucky enough to find something that has impacted our food system for thousands of years and turn it into a meal that will impact it for thousands more," said Hampton Creek cofounder and CEO Josh Tetrick. “Launching Just Scramble is the culmination of years of hard work by our talented team."
Hampton Creek has received confirmation of "GRAS" (generally recognized as safe) status for its mung bean protein isolate from the U.S. Food and Drug Administration.
New Funding
As part of this launch, and to ensure the product’s rapid expansion, Hampton Creek announced that Radicle Impact and Blue Horizon, two firms that invest in systemic social and environmental impact, will be investing in the company alongside other mission-driven investors.
“We're pleased to have the opportunity to continue our longstanding support of Hampton Creek's mission. We appreciate the team's work endeavoring to build a healthier food system and environmental resilience through innovative, plant-based protein solutions. Transformation of incumbent systems on a large scale is never easy, and we admire the food justice and sustainability goals Josh Tetrick and the Hampton Creek team are trying to hold fast and accomplish,” said Dan Skaff, managing partner Radicle Impact.
“We’re excited to invest in Hampton Creek, which has proven itself to be an innovative and disruptive food company. We look forward to supporting the development of new plant-based products and seeing the Just-branded product line grow," said Blue Horizon CEO Roger Lienhard.
“Our vision requires global partnerships across disciplines and we’re grateful to have our new investors join Mitsui, Temasek, Founders Fund, Horizons, and other long-term partners in achieving our mission to build a world where everyone has the chance to eat well," Mr. Tetrick said of the capital that will be used to scale Just Scramble, among other uses.
Sustainability Metrics
Hampton Creek also released sustainability metrics for all of its products—including Just Scramble, the ingredients for which save more fresh water than conventional egg products and emit fewer greenhouse gases.
By choosing Just-branded products like Just Mayo, Dressing, Cookies and Cookie Dough over other leading brands, consumers helped save upwards of 254,000,000 gallons of fresh water between January 1 and October 31, 2017 – enough to fill more than 12,722 swimming pools. They’ve also helped avoid emitting over 2,511 metric tons of greenhouse gas emissions – the equivalent of more than 196,120 cars kept off the road for a day. On top of that, consumers have eliminated the need for more than 3,947,592 eggs.
“Our ingredient metrics and unique methodology can help make existing and future products more sustainable and we’ve begun reviewing additional factors like soil health, overall fossil fuel use and fertilizer run-off among others,” said Udi Lazimy, global plant sourcing lead at Hampton Creek. “Ultimately, we want our environmental impact work to encourage stronger sustainability analytics across the food industry."
