By challenging the idea of beauty and highlighting beauty from within, the campaign is breaking beauty out of its proverbial box and creating an emotional connection to ingestible skincare. Ultimately, Lycored aims to take skin health supplements from a niche market to mainstream success in the U.S.
Along with a dedicated landing page on Lycored's website and a personal, intimate 'Beauty is What You Make It' video, an extensive social media program will help to amplify the campaign. #rethinkbeautiful will be accompanied by #Ifeelbeautifulwhen, which will both engage influencers and Lycored's existing Brand Ambassadors, as well as invite people to share personal stories with the world, showcasing how beauty is a feeling, and is felt differently by everyone.
"When we are authentic in what we do, and don't worry about what other people are doing, that opens the door to allowing others to feel like they can be themselves as well," says Amie Valpone, nutrition ambassador for Lycored. "I think it is an amazingly powerful message that deserves to be shared with everyone, because we are all beautiful in our own unique way."
The #rethinkbeautiful campaign comes by way of foreshadowing results from Lycored's Lycoderm clinical study, which will support, as well as showcase, the brand's broad spectrum of skin enhancement parameters that translate into both health and appearance benefits.
For more information: www.lycored.com/rethink-beautiful/