About PurC® Organic Vitamin C Extract
The key to PurC® is its source: Amla (or Gooseberry). While other citrus fruits and vegetables contain vitamin C, Amla contains up to 20 times more vitamin C. While vitamin C is naturally found in citrus fruits, green vegetables, and tomatoes, it might be a shock to learn that most vitamin C used for supplements and beverages is actually synthetically derived. Artificial vitamin C has become the industry norm mostly because of the known challenges in extracting it from natural sources. While citrus fruits contain high levels of this ingredient in their raw form, the extractable amounts to be applied as a natural ingredient are typically neither potent enough, stable enough, nor soluble enough to be used as a commercially viable option in products. Applied Food Sciences addresses this by providing the beverage industry the first of its kind in PurC® organic vitamin C extract.
Benefits of Using PurC®