The "Organic" segment lef the Energy Drinks Market in 2018. Anticipated to maintain dominance by 2021 (Market Watch, 2018)
Natural energy is growing 16.2%. Conventional growth remains flat at around 1.8% (SPINS, 2018)
- 18-35 y/o Millenial Males
- Hispanic Consumers (Mintel, 2018)
*Large Brands Convert to Organic
Inspiration of Global Flavors
Imbibe reports an annual growth of 20% between 2013 and 2017 for spicy flavors like cardamom, ginger, turmeric, and chilis. Coffee, tea, juice, and RTDs will all see an increase in these global flavors.
Ginger was the top searched “earthy flavor” according to Google Beverage Trends Report. The most researched flavor pairings associated with ginger were blackberry, lemon, honey and turmeric.
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