AIDP focus on two main ingredients for skin health. The first is collagen and the second is an emerging spacve of prebiotics for healthy skin from within. Collagen could still be called an emerging market, because it's growing at an amazing pace. According to NBJ, collagen sales grew an estimated 32% in 2018 and the market is rapidly approaching $200 million. Marketers and brands are futher segmenting collagen launches with collagen water, gummies, functional foods and "systems" combining an ingestible collagen with a topical counterpart.
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