ZMC, Farbest Form Beta-Carotene Partnership

Responding to consumer demand, The Woodlands, TX-based ZMC-USA has partnered with Farbest Brands, Montvale, NJ, to market ZMC’s line of beta-carotene products in the U.S. Leveraging its national sales and distribution network, Farbest will market these products to the U.S. food and beverage industry; the companies will join forces to market them to the dietary supplement industry.