WeNatal Launches Iron+ Supplement to Support Changing Iron Needs

WeNatal recently launched Iron+, a supplement featuring 18 mg of Ferrochel chelated iron bisglycinate, and 100 mg of Pureway-C liposomal vitamin C to support absorption. The supplement is designed for periods in which additional iron support may be beneficial or recommended on top of typical prenatal or multivitamin routines.

Iron needs can change based on life stages, lab values, dietary patterns, pregnancy, postpartum recovery, heavy menstrual cycles, endurance training, blood donation, and other factors, the company noted.

While iron status is especially important during pregnancy, it’s also important to ensure for athletes, blood donors, people following plant-based diets, and people with low iron levels detected through bloodwork.

Traditional iron supplements can be difficult for some people to tolerate, with many reporting constipation, nausea, or digestive discomfort. Iron+ is formulated with specialty ingredients to address these challenges. Additionally, the formula contains no rice flour, maltodextrin, silicone dioxide, or unnecessary fillers.

“So many women are told they need more iron, then struggle to stay consistent because the experience can be very uncomfortable,” said Ronit Menashe, co-founder and CEO. “We wanted to create an option that fits into real life and supports women and men through seasons when their nutritional needs are evolving.”

“Iron deficiency is far more common during pregnancy than most people realize. By the third trimester, it’s been shown to affect more than 50% of women, and in some populations, closer to 80%. Yet many don’t discover their iron or ferritin is low until they’re already exhausted or depleted. Having a well-formulated, well-tolerated option like Iron+ gives women a real path to staying consistent with iron support when it matters most,” said Lisa Dreher, MS, RDN, director of nutrition.

Iron+ was developed to be taken separately from the company’s Prenatal Protein+ supplement to preserve the taste and texture of the latter powder product while also separating it from the calcium found in it, since these minerals compete for absorption when taken together, the company noted.