Informa Markets had its largest edition of Vitafoods Europe in the event’s 28-year history in May, attracting 25,500 attendees and 1,400 exhibitors to the event’s debut in Fira Barcelona, Gran Via. Featuring a 25% expansion from last year, the event offered insights, innovations, and community spirit.

The move to Barcelona marks a milestone for the global nutraceutical event. Next year’s show promises to be even bigger, with an additional hall representing a 20% growth in floor for 2026. 

“Vitafoods Europe is always a vibrant event, but this year the atmosphere on the show floor was more electric and enthusiastic than ever, and it felt like a real celebration of our industry,” said Gareth Baguley, brand director at Informa Markets. “Social media has been a-buzz with resounding praise from visitors and exhibitors for an elevated experience, including increased traffic to stands, endless insights, and even more opportunities to make global connections across the nutraceutical community.” 

The event’s new Nutraceutical Showcase Theatre offered curated sessions that spanned the entire supply chain, from ingredient breakthroughs to manufacturing excellence.

Meanwhile, the Women’s Health Spotlight shone a light on one of the industry’s fastest-growing sectors, exploring how to close the gap in women’s health innovation.

These latest installations joined the Vitafoods Europe Conference, Vitafoods Insights Theatre, New Products Zone, and an expanded Finished Products Area, showcasing the full breadth of innovation in the global nutraceutical market.

Digital enhancements further elevated the Vitafoods Europe 2025 experience. A new AI-powered lead intelligence platform launched this year. Smartcore Lead Insights helped exhibitors to optimize their lead management to maximize ROI and drive more meaningful connections.

Innovation Awards

This year Vitafoods Europe debuted its Innovation Awards. Introduced not only to celebrate nutraceutical excellence, the awards spotlighted game-changing breakthroughs in ingredients, products, partnerships, and sustainability. See the full list of winning companies here.

“Barcelona has provided the perfect backdrop, with its amazing food, culture, diversity, and of course, beautiful weather,” Baguley said. “This year set a new standard and underlined our purpose in the industry — and with a bigger floorplan already confirmed for next year, we can’t wait to welcome everyone back for an even bigger and better event in 2026.”

Save the Date

Vitafoods Europe returns to Barcelona May 5-7, 2026.