Market Updates

Survey Shows Americans Prefer Supplements Over OTC Cold Medicines

Millennials are more likely to try a natural supplement next time they have a cough and/or cold.

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By: Sean Moloughney

Editor, Nutraceuticals World

In a survey conducted on behalf of Myrtol 300, 80% of Americans are willing to try a natural supplement when they have a cough or cold so they can stay clear-headed and awake.

On average, Americans have cold and/or flu symptoms at least five times in a typical year. The survey, conducted in January 2017, asked questions about Americans’ preferences for dietary supplements that help soothe coughs and support their respiratory system without making them feel drowsy.

“When we first brought Myrtol 300 to the U.S., we wanted to know how receptive people would be to try a natural product for issues usually treated with over-the-counter medicines or prescriptions,” said Thomas Höppner, executive director, marketing and sales at Pohl-Boskamp, creators of Myrtol 300. “This survey is a great opportunity for us to discuss the needs of Americans who prefer to use natural supplements and to introduce Myrtol 300 as an effective option.”

The survey reflects that people may still be using over-the-counter drugs because there are not enough effective natural remedies to help soothe a cold. The study also conveyed the following:

  • 68% of adults in the U.S. say whenever possible they prefer to take natural supplements over synthetic, over-the-counter drugs;
  • 69% of Americans say they have gone to work and/or school without taking medication for their cold because they did not want to feel drowsy and needed to stay clear-headed
  • Millennials between the ages of 18 and 35 are more likely to try a natural supplement next time they have a cough and/or cold.

Myrtol 300 is a dietary supplement that uses a proprietary blend of essential oils to help soothe coughs and support a healthy respiratory system. The supplement was created by the German-based pharmaceutical company Pohl-Boskamp, and has been available for over 40 years in 23 countries around the world.

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