M2 Ingredients, a producer of certified organic, whole food mushroom powders, has appointed Shaun Richmond as its senior vice president of sales.
 
Richmond has over twenty years of experience in the natural products industry, and has led commercial teams of both small startups and large multinational organizations, to drive growth and penetrate new markets with novel functional health and wellness ingredients.
 
“I am absolutely delighted to join M2 Ingredients, a company whose commitment to science, sustainability, transparency and natural wellness solutions not only leads in the industry but also resonates deeply with my own personal values,” said Richmond. “The opportunity to work with a team that places such a strong emphasis on the integrity and efficacy of its products is inspiring. Together, I believe we can continue to innovate and expand in our collective mission of promoting wellness through the power of organic, functional mushroom ingredients.”
 
Richmond’s appointment comes at a time when the global mushrooms market is experiencing unprecedented growth, noted the company, and Richmond’s vision is to bolster the supplier’s position as a market leader and create a culture of innovation to anticipate and meet evolving needs of customers, partners, and consumers worldwide.
 
Richmond’s role will involve bridging a gap between scientific advances in mushroom-based wellness ingredients, and meeting the diverse application needs of brand partners, according to M2 Ingredients.
 
“Bringing Shaun into the M2 Ingredients family signals a new chapter of growth and market expansion,” said Sandra Carter, founder and CEO of M2 Ingredients. “His strategic vision and expertise will be pivotal in advancing the company’s reach and ensuring that more brands can deliver the proven health and wellness benefits of our organic functional mushroom ingredients. Shaun’s proven expertise and his innovative spirit is exactly what M2 needs as we accelerate our growth and continue to set new standards in functional mushroom science and ingredients.”